2012 will see the launch of
Best of Britannia - a brand statement event which will
showcase iconic and emerging British companies that design
and/or manufacture in the UK and explore the green shoots of
recovery for the British economy. BOB will dispel the common
held belief that Britain doesn't manufacture anything anymore
and seek to reestablish the days when the stamp Made in Britain
really stood for something.
With 2012 heralding the Olympics and the Queens Diamond Jubilee,
the spotlight of the world is very much upon us and we need to
BOB takes place later in the year and asks the questions; after
the cameras have left, what comes next for Britain plc?
What happens next both economically and socially? Where do we
stand in the world as an industrial and cultural force? BOB
intends to be part of the answer - a new business concept and
something that is more effective and stimulating than ‘just
another trade event' limited to one area of product. There has
never been a better time for British brands to showcase their
From boat building to footwear, food and drink to racing cars;
carefully selected and incredibly eclectic British lifestyle
brands will present at London's Farmiloe Building - a
Clerkenwell landmark which was once central to trade and
commerce in the capital.
Brands already on board include: BAC Mono (manufacturers
of Mono sports cars), Pashley Cycles (Britain's
longest established bicycle manufacturer) Hiut Denim
(a newcomer from Wales who are single handedly revitalizing
the denim making industry in the town of Cardigan) and
Mark Powell Bespoke Tailoring (the legendary Soho based
tailor who has dressed everyone from George Clooney to Mick
Jagger) with many more to confirm in the next few weeks.
Mark Powell said:
"BOB wills how the very best in British industry and its ethos
is exactly what I'm about, with a combination of Savile Row
classic style and street / pop culture."
Adrian Williams, Managing Director of Pashley Cycles said:
"It is great to see a show which supports those who create
and make (and care) in this country."
Multi-platinum and award winning songwriter Guy Chambers
will curate the Best of British music stage, providing live
entertainment every evening and presenting the predicted stars
of 2013. Guy Chambers said: "British music talent is
the best in the world because we take more risks, we embrace new
genres, we aren't scared to be original and we have the
confidence of an incredible pop heritage, I look forward to
showcasing the best of British talent at BOB 2012." There
will also be a celebration of British film-making with an indoor
pop-up cinema showcasing short, documentary and feature length
The BOB audience is the discerning buyer – be they bespoke trade
or opinion-forming consumer buyers.
The event will open with an exclusive preview day to
international trade buyers and retailers, followed by two days
of selling directly to the public. The event offers the best of
British brands a first-class opportunity to meet and do business
with other like-minded companies, as well as to sell to a
targeted group of discerning consumers who are keen to buy
products that are made in Britain.
Only companies that support UK manufacturing will be selected to
show at this event and ALL products shown will have been made in
Britain. Exhibitors will range from long-established heritage
brands, to more recent start-ups; all of them will have one
thing in common - they believe in supporting the manufacturing
skills that still exist in the UK.
With many brands outsourcing manufacture overseas, particularly
to emerging economies, Britain is not only losing factories but
also skills that are no longer being passed onto the next
If Britain's designers and manufacturers are not supported while
they still have these precious skills, they will be lost
forever, leaving what opportunities for the country and future
BOB curator Antony Wallis said:
"I believe that a product's provenance is of the utmost
importance. By buying authentic British bikes, cars, furniture,
clothing and accessories, produced by skilled craftsmen using
the finest materials, we are helping to keep these skills alive
– let quality enjoy a revival!"
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