Made In Britain UK Brands 2012
Fashion Article Posted April 23, 2012


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2012 will see the launch of
Best of Britannia - a brand statement event which will showcase iconic and emerging British companies that design and/or manufacture in the UK and explore the green shoots of recovery for the British economy. BOB will dispel the common held belief that Britain doesn't manufacture anything anymore and seek to reestablish the days when the stamp Made in Britain really stood for something.

With 2012 heralding the Olympics and the Queens Diamond Jubilee, the spotlight of the world is very much upon us and we need to shine. BOB takes place later in the year and asks the questions; after the cameras have left, what comes next for Britain plc? What happens next both economically and socially? Where do we stand in the world as an industrial and cultural force? BOB intends to be part of the answer - a new business concept and something that is more effective and stimulating than ‘just another trade event' limited to one area of product. There has never been a better time for British brands to showcase their standard-bearing credentials.

From boat building to footwear, food and drink to racing cars; carefully selected and incredibly eclectic British lifestyle brands will present at London's Farmiloe Building - a Clerkenwell landmark which was once central to trade and commerce in the capital.

Brands already on board include: BAC Mono (manufacturers of Mono sports cars), Pashley Cycles (Britain's longest established bicycle manufacturer) Hiut Denim (a newcomer from Wales who are single handedly revitalizing the denim making industry in the town of Cardigan) and Mark Powell Bespoke Tailoring (the legendary Soho based tailor who has dressed everyone from George Clooney to Mick Jagger) with many more to confirm in the next few weeks.

Mark Powell said: "BOB wills how the very best in British industry and its ethos is exactly what I'm about, with a combination of Savile Row classic style and street / pop culture."

Adrian Williams, Managing Director of Pashley Cycles said: "It is great to see a show which supports those who create and make (and care) in this country."

Multi-platinum and award winning songwriter Guy Chambers will curate the Best of British music stage, providing live entertainment every evening and presenting the predicted stars of 2013. Guy Chambers said: "British music talent is the best in the world because we take more risks, we embrace new genres, we aren't scared to be original and we have the confidence of an incredible pop heritage, I look forward to showcasing the best of British talent at BOB 2012." There will also be a celebration of British film-making with an indoor pop-up cinema showcasing short, documentary and feature length films.

The BOB audience is the discerning buyer – be they bespoke trade or opinion-forming consumer buyers.

The event will open with an exclusive preview day to international trade buyers and retailers, followed by two days of selling directly to the public. The event offers the best of British brands a first-class opportunity to meet and do business with other like-minded companies, as well as to sell to a targeted group of discerning consumers who are keen to buy products that are made in Britain.

Only companies that support UK manufacturing will be selected to show at this event and ALL products shown will have been made in Britain. Exhibitors will range from long-established heritage brands, to more recent start-ups; all of them will have one thing in common - they believe in supporting the manufacturing skills that still exist in the UK.

With many brands outsourcing manufacture overseas, particularly to emerging economies, Britain is not only losing factories but also skills that are no longer being passed onto the next generation. If Britain's designers and manufacturers are not supported while they still have these precious skills, they will be lost forever, leaving what opportunities for the country and future generations?

BOB curator Antony Wallis said: "I believe that a product's provenance is of the utmost importance. By buying authentic British bikes, cars, furniture, clothing and accessories, produced by skilled craftsmen using the finest materials, we are helping to keep these skills alive – let quality enjoy a revival!"

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