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According to TMZ, The Chairman
of BCBG has been accused in a lawsuit of being
a "narcissistic braggart," a liar and a cheat, and it's all over
a business venture to get Walmart to hock Playboy condoms.
According to the suit, obtained by TMZ,
BCBG Chairman Max Azria made a deal with a
dude named Jimmy Esebag, who had deep ties with
Playboy, to market condoms.
Esebag claims in his lawsuit Azria blatantly lied to him by
saying he could move any mountain he wanted to make the venture
work. The lawsuit claims Azria said, "I have a relationship with
everybody. I am
Max Azria. People are happy to have lunch with me. Anybody
in America. Even the President of America ... I can sell
anything to everybody."
But the suit claims what Azria COULDN'T deliver on his promise
to get the condoms on Walmart shelves, partly because some
BCBG's clothing lines allegedly contained dangerous levels of
lead ... so the suit claims
Walmart was gun-shy about doing business with him.
Esebag also says Azria misrepresented
BCBG's financial health ...
by failing to disclose 42 tax liens and the fact that the
company had a junk credit rating and more than 100 lawsuits. Oh,
and the suit also claims
Playboy wouldn't give Azria the right to sell the rubbers.
The suit, filed by attorney Bryan Freedman,
alleges various forms of fraud, but the most entertaining part
of the lawsuit alleges statements made by Azria.
-- " I am the owner of this company. Only God and me. We have
-- " I want to tell you $2,000 is the tip that I give to
-- "The money is nothing. If he need a million dollars, I give
him a million dollars."
Apparently the deal fell through, and now Esebag wants $220
million -- what he claims he could have made if Azria was
BTW, Azria filed a similar lawsuit 3 years ago, claiming he was