Max Azria Chairman of BCBG Accused in Lawsuit
Fashion Article Posted April 20, 2012


Fashion Articles  Fashion News 2012  Fashion Industry Articles 2011  Fashion Event Articles  Fashion News  Fashion News Article Archive  Fashion Article Directory  Fashion Newspaper  Fashion Authors  Fashion News Articles  Fashion Blogs 

Fashion Articles 2007 - 08  

Here on Apparel Search you can learn more about fashion in many various ways.  Certainly, one way is to read fashion news articles.

If you have suggestions on ways that we can improve this page, please do not hesitate to let us know.
 Don't forget to learn more about fashion at the Fashion Industry Network.

According to TMZ, The Chairman of BCBG has been accused in a lawsuit of being a "narcissistic braggart," a liar and a cheat, and it's all over a business venture to get Walmart to hock Playboy condoms.


Max Azria Playboy Condoms Lawsuit
According to the suit, obtained by TMZ, BCBG Chairman Max Azria made a deal with a dude named Jimmy Esebag, who had deep ties with Playboy, to market condoms.
Esebag claims in his lawsuit Azria blatantly lied to him by saying he could move any mountain he wanted to make the venture work. The lawsuit claims Azria said, "I have a relationship with everybody. I am Max Azria. People are happy to have lunch with me. Anybody in America. Even the President of America ... I can sell anything to everybody."
But the suit claims what Azria COULDN'T deliver on his promise to get the condoms on Walmart shelves, partly because some BCBG's clothing lines allegedly contained dangerous levels of lead ... so the suit claims Walmart was gun-shy about doing business with him.
Esebag also says Azria misrepresented BCBG's financial health ... by failing to disclose 42 tax liens and the fact that the company had a junk credit rating and more than 100 lawsuits. Oh, and the suit also claims Playboy wouldn't give Azria the right to sell the rubbers.
The suit, filed by attorney Bryan Freedman, alleges various forms of fraud, but the most entertaining part of the lawsuit alleges statements made by Azria.
 -- " I am the owner of this company. Only God and me. We have to talk."
 -- " I want to tell you $2,000 is the tip that I give to restaurants..."
 -- "The money is nothing. If he need a million dollars, I give him a million dollars."
Apparently the deal fell through, and now Esebag wants $220 million -- what he claims he could have made if Azria was honest.
BTW, Azria filed a similar lawsuit 3 years ago, claiming he was the victim.

The source of this news is TMZ: BCBG Chairman Sued for $220 Million Over Playboy Condoms


 Fashion News Directory >> Women's Fashion News >> Fashion Trend News

Read more fashion news articles from 2012: January 2012 Fashion Articles

Read more fashion industry news archive from 2011: 2011 Archive - Fashion Articles

Read more fashion articles from 2010: 2010 Archive - Fashion Articles 

Read more fashion articles from 2009: 2009 Archive - Fashion Articles


Learn more about fashion for men, women, and children:

Women's Fashion Brands
  Men's Fashion Brands  Children's Fashion Brands 


Follow us on Social Networks:
Follow Apparel Search on Twitter
Follow Apparel Search on Youtube

Follow Apparel Search on Facebook

Fashion on Google+

If you want your press releases about fashion to be published, you are welcome to submit them to Apparel Search at any time.  In addition, you may want to submit your articles to the Fashion Newspaper.

Search for additional information about Apparel, Fashion or Clothing.

follow the bouncing fashion ball from Apparel Search  

Apparel Search guide to fashion and clothing


BCBG Max Azria
Celebrity Fashion News
Celebrity Fashion
Fashion Trends
Fashion Trends G+
Fashion Magazines

You may also find the following links to be of assistance:

Fashion Jobs 
Designer Search

Fashion Forecasting
Celebrity Fashion

Luxury Fashion
Fashion Week 

Fashion Brands 

Fashion Trends


You may also have interest in the fashion shopping articles ...

If you are tired of simply reading about fashion, you may want to take a break and do a little shopping.  If that is the case, you are welcome to visit our shopping section from the links below:

Shopping For Women's Clothing

Shopping For Men's Clothing

Shopping For Children's Clothing


Here are a few more apparel news resources that you may enjoy.

Fashion News Articles

You may want to also visit the new fashion articles site (

Have you ever dreamed of becoming a fashion designer?

  Fashionable Links of possible interest: Clothing B2B  Only Clothing  Men's Clothes  Women's Clothes  Fashion Industry Network

Apparel Search   Add Your Company   Contact Us   About Us   Advertise   News Letter   Legal   Help
Copyright © 1999-2018 Apparel Search Company.  All Rights Reserved.