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u look haute, the premiere online fashion and beauty network
featuring tips, interviews, stories and reviews shared by
celebrities, experts and everyday women will launch at
youtube.com/ulookhaute on Tuesday, April 3, 2012, announced
EQAL, the next-generation media company that combines
technology and people to power 24/7/365 digital media
properties around consumer brands and celebrities.
u look haute,
EQAL's newest Media Network, is the original fashion and
beauty YouTube Channel from the innovative team that
transformed appointment viewing online with lonelygirl15 and
launched some of the most innovative digital and traditional
programming throughout the cable and digital expansion. u
look haute will feature a wide variety of interactive video
series, extensive behind the scenes and extra footage,
compelling interstitials, on-demand options and other
consumable entertainment choices. u look haute offers the
best of traditional and online talent, programming and
structure with YouTube breakouts, TV stars, designers,
reality competition and more.
The launch schedule includes Beauty Vlogger Boot Camp, the
Beauty/Fashion reality competition series, starring the
YouTube phenomenon's Elle and Blair Fowler (who have more
than 350 million views of their combined videos) in a
Project Runway meets America's Next Top Model competition
show to find the next big beauty vlogger, ReNailz, a series
dedicated to nail styles and trends and the weekly The Haute
List round-up of the best of beauty and style featuring the
hottest names and voices in fashion and beauty. Actress,
musician and Disney favorite, Chelsea Kane will also
participate on the network. The programming is produced by
EQAL Media Studios, the video production arm of EQAL.
EQAL's Co-Founders, CEO Miles Beckett and President Greg
Goodfried say, "The YouTube Original Channel, u look haute,
allows us to program an online network with richly produced
fashion and beauty content in short form, scheduled
programming, elevating the experience of episodic
Rob Weiss, EQAL's Chief Content Officer and Head of Media
Networks continues, "With u look haute, we're taking YouTube
stars and putting them into professionally produced shows
and providing mainstream TV stars with an online forum to
make the show they want to make, without the confines of
"Fashion and beauty is a fast-growing category on YouTube,
with a passionate audience looking for the latest trends and
inspiration for their own looks. We're excited to see more
high-quality original programming like u look haute coming
to YouTube to give this audience even more reasons to keep
spending more and more time on the site," said Terry
Hurlbutt, lifestyle lead for YouTube's original programming
Guest contributors including celebrities from television and
film as well as popular YouTube talent will join the roster
in coming weeks to present an intimate, personalized
approach to programming with easy to share episodic online
The schedule will be programmed on a regularly scheduled
daily slate with the following content along with promos,
interstitials and deep behind the scenes footage for a wide
range of viewing options. Here is the "premiere slate" of
Monday - ReNailz?
Nail art enthusiast Renee Airo shares her weird, wacky and
totally eye-catching sense of style with recurring nail
advice, tutorials and color announcements.
Tuesday - Beauty Vlogger Boot Camp With Elle & Blair Fowler?
Ten aspiring digital fashionistas go head-to-head in a
competition to become the next big beauty vlogger. Each
episode, YouTube sensations Elle and Blair Fowler introduce
a fashion and beauty-related challenge and eliminate a
contestant based on the results. The last beauty vlogger
standing receives his or her own series on u look haute.
Wednesday - Beauty Vlogger Boot Camp: The Boot?
Each episode's eliminated Beauty Vlogger Boot Camp
contestant responds to getting "The Boot" from the
challenge. Find out what went wrong and whom they think will
win the competition.
Thursday - Beauty Vlogger Boot Camp Bonus?
Go behind-the-scenes of Beauty Vlogger Boot Camp with Elle
and Blair Fowler. See how each competition came together and
how the contestants played nice (or not!) on-set. Plus,
check out bloopers of Elle, Blair and the contestants.
Friday - The Haute List
The Haute List is a weekly round-up of the top five stories
from the fashion and beauty blogosphere. Each week, our
hosts recap the best looks from the red carpet to the city
sidewalk. Plus, get product reviews, announcements and the
best of ulookhaute.com.
Various - u look haute Contributors?
Well known celebrities and celebrity stylists as well as
up-and-coming personalities from YouTube and the Fashion and
Beauty industry contribute regular videos including Hair
Tutorials, Product Reviews, Look Books, Hauls, Celebrity
Lookalike Tutorials, more.
EQAL is a next-generation media company that combines
technology and people to power 24/7/365 digital media
properties around consumer brands and celebrities. An EQAL
media property is a multiplatform digital magazine that
creates a seamless experience for fans across various
devices and social networks. With over 25 media properties,
including Nick Cannon, Bethenny Frankel, Elizabeth Banks,
The Kind Life with Alicia Silverstone, Stan Lee, Tori
Spelling, Lauren Conrad, Sugar Ray Leonard, Bella Thorne,
Derek Hough, Michelle Phan, KRAFT's Real Women of
Philadelphia, Walk With Walgreens, and YouTube phenoms Elle
& Blair Fowler, our network reaches nearly 30 million
trend-setting consumers and generates over 3 billion content
impressions every month. EQAL was founded by online
programming pioneers Miles Beckett and Greg Goodfried who
created many of the "firsts" in the development of the
online video industry with lonelygirl15, KateModern and
YouTube is the world's largest online video community,
allowing millions of people to discover, watch and share
original videos. YouTube provides a forum for people to
connect, inform and inspire others across the globe and acts
as a distribution platform for original-content creators and
advertisers big and small. YouTube, LLC is based in San
Bruno, California, and is a subsidiary of Google Inc.
View a preview at: http://www.youtube.com/ulookhaute