Update: Boutiques by Google turned out to be a failure.  They shut it down.

Have you heard about the new fashion shopping website from Google.

Boutiques.com is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers, celebrities, stylists, designers, and fashion bloggers. Boutiques uses visual technology to help fashionistas discover and shop their look and creates the opportunity for designers to showcase their collections and latest inspirations online.

Boutiques.com is built on technology developed by their team of fashion experts who work with engineers to "teach" computer systems to understand various patterns, pairings, and genre definitions. When signed into your account, Boutiques.com learns about your style and preferences and in turn, provides you better results and recommendations over time. Ultimately, Boutiques.com will provide shoppers with a much richer and interactive shopping experience and help drive traffic to retailers' websites.

Here is an example of a Boutiques.com boutique...  Buy the way, if you decide to participate at that website, please "follow" our boutique at http://www.boutiques.com/boutique/apparel?storefront=t

By the way, you can find fashion boutiques on Apparel Search, if you were interested.  You can find them in the fashion boutiques section.

If you have a chance, check out the new Boutiques website from Google.