Retailer Again Sponsors
Official Ride of
Fashion's Night Out
-- Double-Decker Buses Giving Free Rides to Shoppers all Evening;
Late-Night Shopping Event Hosted
by Guest Designers Christian Siriano, Lela Rose, Patricia Field and
Isabel Toledo; Limited-Edition Fashion's Night Out Tote to Benefit
The NYC AIDS Fund; Sweepstakes Grand Prize Winner Gets VIP Treatment
TOPEKA, Kan. and NEW YORK CITY, August
12, 2010 – Payless ShoeSource, an original sponsor of last year's
successful and first-ever
Fashion's Night Out in New York City -- created by
Vogue, the Council of
Fashion Designers of America, the City of New York and NYC & Company
to promote retail and celebrate fashion
in the city -- today
announced its participation in this year's
with plans to help bring shoppers out for a fantastic night of
shopping, affordable fashion, celebration and fun.
Payless sponsoring the "Official Ride of Fashion's Night Out" – six
Gray Line double-decker buses decked out with the Fashion's Night
Out 2010 graphic,
offering free rides for shoppers
at key retail locations throughout Manhattan the evening of Sept.
In addition, Payless will present
a must-attend store event hosted by all four Payless Guest
Designers: Christian Siriano, Lela Rose, Patricia Field and Isabel
Toledo, as well as sell a philanthropic tote benefiting the NYC AIDS
Fund and offer a VIP in NYC
sweepstakes with the grand prize winner heading to NYC for Fashion's
Night Out with VIP treatment.
The late-night shopping event hosted by
Payless Guest Designers will be held at the Payless store
at 716 Lexington Ave. (between
57th and 58th streets) where Siriano, Rose, Field, and Toledo will
be available for a meet-and-greet and photo opportunity 8-10 p.m.
All four Payless designer labels
will be on sale just in time for Fashion's Night Out in select
Payless stores -- including the Lexington Ave. store -- and
Shoppers are encouraged to bring
their cameras for this fun photo opportunity.
Select stores throughout the five
boroughs will stay open until 11 p.m. Sept. 10 as well.
Payless is also
proud to support Fashion's Night Out's chosen beneficiary partner,
The New York City AIDS Fund in The New York Community Trust, with a
charity tote that sports the official "cityscape graphic" created by
Vogue for 2010.
The chic and functional reusable
tote, perfect for a night of shopping, is made of grey rip-stop
nylon with a tomato-red
lining. The limited-edition
Payless Fashion's Night Out Totes will be sold for $10 in more than
40 stores throughout the city (while supplies last) beginning Sept.
10 with $5 per tote sold donated to the NYC AIDS Fund.
A limited quantity of totes
pre-signed by all four Payless Guest Designers will be available at
the Lexington store only Sept. 10 beginning at 7 p.m.
"Payless is thrilled to participate in
New York City's Fashion's Night Out again this year with an
exciting program that is sure to help bring shoppers out on this
special night," said LuAnn Via, CEO and president, Payless.
"Our Lexington store event, with
appearances by all four of our Guest Designers, is a must-attend and
is sure to excite the designers' fans, who can personally meet the
designers behind the styles, while purchasing a piece from their
just-in Payless fall collections."
"As well, with
the Payless-sponsored buses that will help get shoppers efficiently
around the city that evening and our charity tote that will help
raise money for the Fashion's Night Out cause, we look forward to a
celebratory night of shopping, fashion, fun and philanthropy."
VIP in NYC Sweepstakes
Payless will give a lucky winner and his
or her guest the opportunity to go to NYC and participate in
Fashion's Night Out with all its fashion, shopping, celebration and
Payless has launched its
VIP in NYC Sweepstakes
with the Grand Prize -- a trip for two and VIP treatment in NYC
The winner and their guest will
attend the Sept. 7 Vogue-styled
runway show at Lincoln Center, a VIP "push-to-the-front-of-the-line"
meeting with all four Payless designers at the Sept. 10 store event,
as well as a special visit with Christian Siriano at his NYC studio
on Sept. 11, where Siriano will collaborate with the lucky winner to
create a custom Christian Siriano apparel item.
Registration to win this amazing
Grand Prize runs through Aug. 15 at the Payless Facebook Fan Page.
The Payless designer collections of shoes and handbags for fall will
hit stores just in time for Fashion's Night Out at prices ranging
from $35-$60 an item.
Siriano's fall line is his fifth for the retailer and will feature
seven shoe styles and three handbags
inspired by 1960s Parisian women and
their daily practice of
The line includes a strong use of
exotic "croco" material with shoes pulling inspirations from antique
furniture with such details as scrolled filigree ornamentation on
flats and pumps.
Lela Rose for Payless:
Lela Rose has done more than a dozen seasonal collections for
Lela Rose for Payless
collection includes four shoe styles and three handbags,
inspired by the textural
landscapes of the moon and earth. Flats and pumps embody this
inspiration with uppers made of a "Satellite" print fabric with
crystals scattered about to evoke a celestial vibe.
An ankle bootie and flat style
feature chop-out detailing on the vamp to suggest moon rocks and the
craggy surface of the Galapagos Islands.
Toledo for Payless:
Isabel's fall collection is her first for Payless.
channels "practical elegance" with fresh, chic essentials including
seven shoe styles and three handbags.
Toledo's main inspiration was to
create a line of shoes that she personally would wear on a daily
basis -- shoes that make a bold fashion statement and are also
functional for walking the streets of NYC in all kinds of weather.
The line has a strong graphic
feel, especially evident in the Ghillie, a focal style done in a
ballet flat and heeled wedge.
Patricia Field for
Payless: Field has had a
long-standing and close relationship with Payless for years – she
styles the retailer's TV and print ads and creates
Her most recent collection for Payless
features a set of what she calls
"Lucky Charms" -- necklaces
featuring unique charmed items, such as the over-sized four-leaf
clover, inspired by her work on Sex and the City 2, or the Turkish
Field's current Payless collection
begins at $12.99 an item.
About Fashion's Night Out
Fashion's Night Out
(FNO) is an unprecedented global initiative created to celebrate
fashion, restore consumer confidence, and boost the industry's
economy. In the United States, the program is a collaboration
between American Vogue,
the Council of Fashion Designers of America, NYC & Company, and the
City of New York. On Sept. 10, 2010, Fashion's Night Out will
return to New York City and launch in cities nationwide to put the
fun back in shopping, with designer appearances, live windows,
celebrity guests, and other special events.
Around the world, and led by fifteen international
(Australia, Britain, China, France, Germany, Greece, India, Italy,
Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each
country will celebrate Fashion's Night Out on one night between
Sept. 7 and Sept. 16, 2010. Fashion's Night Out will be the subject
of a one-hour special on CBS on Sept. 14, 2010. For more information
powered by QVC, or join us on Facebook
and Twitter (www.twitter.com/fnonyc).
About Payless Guest Designers and Designer
collections are among the most widely distributed designer footwear
labels in America today and a key strategy for Payless in its
mission to democratize fashion, design and the latest ideas in
footwear and accessories for all to enjoy.
Payless Guest Designers are an
expanding group and include Lela Rose, who has two labels:
Lela Rose for Payless and
a special occasion line,
Unforgettable Moments by Lela Rose; Christian Siriano with
Christian Siriano for
Payless; Patricia Field with
Patricia Field for Payless
and Isabel Toledo and the retailer's latest designer label
Isabel Toledo for Payless.
Previous designers also included
Laura Poretzky with Abaete
for Payless and
Stacey Bendet with
alice + olivia for Payless.
Payless Designer Collections are seasonal lines of original
footwear and handbags created by New York fashion designers and are
This select group of fashion
designers and stylists create designer footwear and accessory
collections for Payless featuring the latest runway and red carpet
styling details offered at value prices.
Each collection is unique and
reflective of the designer's signature style.
About Payless & Collective Brands, Inc.
Payless ShoeSource, Inc., a
unit of Collective Brands, Inc., is the largest specialty family
footwear retailer in the Western Hemisphere and is dedicated to
democratizing fashion and design in footwear and accessories and
inspiring fun, fashion possibilities for the family at a great
As of the end of first
quarter 2010, the company operated more than 4,500 stores.
In addition, customers can buy
shoes over the Internet through Payless.com® at
Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle,
fashion and performance brands for footwear and related accessories
to consumers worldwide. The company operates three strategic units
covering a powerful brand portfolio, as well as multiple price
points and selling channels including retail, wholesale, ecommerce
and licensing. Collective Brands, Inc. includes Payless ShoeSource,
focused on democratizing fashion and design in footwear and
accessories through its more than 4,500-store retail chain, with its
brands Airwalk(R), Dexter(R), Champion(R), Zoe & Zac(TM), the
first-ever affordable green footwear brand, and designer collections
Lela Rose for Payless, Unforgettable Moments by Lela Rose, Christian
Siriano for Payless, Patricia Field for Payless, Isabel Toledo for
Payless and STPL x Airwalk, among others; Collective Brands
Performance + Lifestyle Group, focused on lifestyle and performance
branded footwear and high-quality children's footwear sold primarily
through wholesaling, with its brands including Stride Rite(R),
Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among
others; and Collective Licensing International, the brand
development, management and global licensing unit, with such youth
lifestyle brands as Airwalk(R), Vision Street Wear(R), Sims(R),
Lamar(R) and LTD(R). Information about, and links for shopping on,
each of the Collective Brand's units can be found at
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