would like to introduce you to the way of the future.
Well, the "future" but it is here NOW.
I'm sure you have seen
those adverts of the girl going into her
favourite store and turning on a screen with
videos of a model wearing different clothes and
she just swipes from style to style and the
model moves for her and she picks the style she
better likes in the size she likes, the color
she likes...all from the videos...it's like
diving into the future, right?!
Well, that exists now! and all
of us can have it in our mobiles just downloading
the app of our favourite designer:)
In Look Book
Alive they have developed this super
innovative way to shop, an alive look book,
where we don't even need to go into the store,
we can do it from home, from the beach, from the
street, we carry the tool with us! not bad huh?
Look Book Alive is an application
available for any mobile device in the world (iPad,
iPhone, Android, tablets, etc) where instead of offering
the traditional photo catalogue that many designers have
already developed, they provide vertical full HD videos
which will allow the customer to appreciate with an
incredible image quality (cinema quality) every detail
of the garment, the fabric, the way it suits the body,
those characteristics that are not shown in a picture
but are important for the customer to appreciate, etc.
LBA is a tool meant to
enrich the access to the customers needs and achieve
an easier and faster link with them with the
inevitable consequence of an increase in the sales
The company behind Look
Book Alive believes customers will appreciate
the possibility of having direct access in their
phones to all their favourite designer styles
seeing them in movement and getting a real
feeling of the clothes not just a mere picture.
Through LBA they will even be able to choose see
the style in the colour/size they need so the
experience will be even closer to reality for
them. They will of course be able to buy online
through the application thanks to the
possibility of linking the app with your online
payment system, so this will make the already
good experience of shopping your collection
online, an extremely different one far from the
traditional photo look books that everyone has
Look Book Alive is
extremely competitive and for the same budget
you will invest in developing a photo look book
you will have the HD photo look book, the HD
Videos and the app running and available in
every mobile device in the world.
They can do the shooting in their studios in
Barcelona, in another studio of choice or in
exteriors (beach, mountain, etc.)
Please check a couple of videos from their website,
non of them last more than 2-3 minutes, and will
provide you a good idea of the quality of the videos
and the potential this concept has.
Remember, you heard about
this first on Apparel Search.