is investing in the expansion of the brand and plans to open a
total of eight exclusive stores in Asia and Europe in 2012. With
the takeover of distribution in Italy, France and Holland, the
company's foothold in Europe is also growing. With these
measures, Maurice Lacroix intends to generate growth above
average for the industry. Further investment in the expansion of
the brand will follow in 2012.
Marc Gläser, Managing Director at Maurice Lacroix, explains:
"The opening of exclusive brand boutiques and the expansion of
our market presence will create significant opportunities for
growth besides strengthening the brand. Various further measures
are currently being planned, also for implementation in 2012.
Exciting times lie ahead, in which Maurice Lacroix will deploy a
number of surprising and trend-setting initiatives to
consolidate its position."
Eight Boutiques to
Following on from this above-average growth – in the
double-digit percentage range in 2011 – further positive
measures have been taken to support brand development, besides
the investment program. In the course of 2012,
Maurice Lacroix is
to open a total of eight independent stores in Zurich,
Switzerland, Berlin, Germany, Bangkok, Thailand, Singapore,
Shanghai and Beijing, China, Taipei, Taiwan and Vietnam. Other
locations will follow.
addition, the coming weeks will see Maurice Lacroix take over
distribution in Italy, France and Holland, recruiting local
employees for sales and marketing jobs in the process. These
changes will help the brand strengthen its presence and develop
more efficient solutions in terms of distribution and customer
This additional investment will take the company to double-digit
growth above the industry average.