On March 16th Volcom will open its 3rd UK store at
BOXPARK Shoreditch. Based in the heart of East London for the
next five years, BOXPARK is a retail revolution as the UK's fi
rst pop up mall.
The mall is created by striping and
refitting shipping containers to create unique, low cost and low
risk ‘box shops'. The unique mix of international fashion and
lifestyle brands, galleries and cafes creates a unique retail
experience, home to over 30 brands including Puma, Vans, 55DSL,
Levi's, The North Face, Calvin Klein Underwear and Oakley.
who also have independent stores in Covent Garden and Falmouth
are excited to witness the continued growth of the brand and be
part of the innovative group of retailers at
BOXPARK. Their European
Marketing Manager says: "We are really excited with the opening
of our second London store at Boxpark. Shoreditch is defi
nitely a key infl uential area in one of the world's leading
cities in terms of street wear and youth culture. With Volcom
experiencing a substantial growth in the UK, we felt the timing
couldn't be any better to reinforce our presence at retail." –
Phil Lalemant, Marketing Director Europe.
Volcom is a modern
that embodies the creative spirit of youth culture. The company
was founded on liberation, innovation and experimentation while
remaining dedicated to the breakdown of established traditions.
Their avantgarde approach to clothing and branding has set it
apart in the action sports industry and beyond with its goal to
provide clothing to people who share the passion for art, music,
fi lm, skateboarding, surfing, snowboarding and motocross.
The products (which include streetwear,
boardshorts, denim, swimwear, sandals, accessories and
outerwear) incorporate a distinctive mixture of fashion and
function combined with quality, comfort and athletic
performance. The environmentally conscience V.Co- Logical
Series, the rider-collaborative V.Co-Operative Series and the
Featured Artist Series are just few of Volcom's premiere product
collections. With designs for men, girls and youth.
The brand which, fi rst launched in 1991
has also had huge success with its Featured Artist Series.
Launched in 1995 this provides a platform for aspiring artists
to express themselves through the line of products including
T-shirts, hats, wallets, boardshorts, sweatshirts and woven/knit
The new store will house a number of
these products along with the girls SS12 collection; a selection
of denim, tees and fleeces, jumpsuits, maxi skirts and
accessories along with the men's shirts, tees, jumpers, jeans
and caps and a selection of records from Volcom Entertainment,
the brand's own music label.
To celebrate the store opening, on
March 16th – 18th, 2012 Volcom will be offering free gifts
and a gift with purchase in the form of a customized cap or tote
For these limited three days, the
shopper will be able to customize their unique Volcom cap in the
store there and then to create a one-off and individual hat.
For girls, any purchase in store gets
them a gorgeous tote bag for free.
With plenty more in-store activities in
the pipeline, keep checking in to see what Volcom will have