Tokyo officially Tokyo Metropolis, is the
capital of Japan and one of its 47 prefectures. The Greater
Tokyo Area is the most populous metropolitan area in the world.
The city is very trendy and the culture embraces fashion.
Harajuku, a neighbourhood in Shibuya, is known internationally
for its youth style, fashion and cosplay.
There are many styles of street fashion
in Japan, created from a mix of both local and foreign labels.
Some of these styles are extreme and avant-garde, similar to the
haute couture seen on European catwalks. The rise and fall of
many of these trends has been chronicled by Shoichi Aoki since
1997 in the fashion magazine Fruits, which is a notable magazine
for the promotion of street fashion in Japan. In 2003, Japanese
hip-hop, which had long been present among underground Tokyo's
club scene, influenced the mainstream fashion industry.
The popularity of the music was so influential that Tokyo's
youth imitated their favorite hip hop stars from the way they
dress with oversized clothes to tanned skin. Learn more
about new trends, designers, and brands by reading Tokyo fashion
news from various media resources. Check the magazines,
blogs, social media, etc.