Heist : Fashion Boutique
On Abbot Kinney Blvd. presented by StyleMouse
StyleMouse Fashion Video January 2010
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about the fashion boutique
A dream in the making for ten years,
Heist opened its doors in the summer of 2004 during
the height of the Abbot Kinney neighborhood
renaissance. Once a sleepy passage through Venice,
"The Street," as Abbot Kinney Boulevard is known, is
today a thriving contemporary arts district rich
with historic lore & one-of-a kind shops, cafes,
galleries and studios just a few blocks off Venice
Beach. "There's not another street like this
anywhere else in L.A. It has a New York SOHO feel to
it. Very liberal, very hip," Ghodsi affirms. "It
fits well with my concept and my clientele." With
blatant disregard for fashion trends, the mantra is
'Stock Only What You Absolutely Love and Only What
You'd Absolutely Wear.' For Ghodsi, it's working.
"When I buy, it's always 'one for me, three for the
store,' only a handful of the best of the best. Once
they sell out, they're gone. These are things you
won't find everywhere." Elusive. Edgy. Eclectic.
That's Heist. It's the edgy vibe and upbeat ambiance
fused with a dozen personal touches that attracts
the artist, the professional, the hip and the
ageless to Heist. It appeals to the trendy and
inspires the trendsetters. Utilizing the original
brick walls and concrete floors of an old world
atelier, Nilou designed a loft to accommodate a
second level for a comfortably minimalist interior
space that is at once modern and warm. From the
rolling shelves to the Lucite racks, each table,
shelf and bench in Heist was personally designed by
her. Heist is kid-friendly and dog-friendly too.
Attitude-free assistance is available anytime from
the select staff on hand with a bottled water or a
style suggestion. And then there are The Clothes...
"It's a bigger version of my own
closet" reveals owner Nilou Ghodsi.
Here are some of the fashion designer brands that
are on occasion carried by the Heist. A COMMON THREAD, AMERICAN VINTAGE,
ANNIE COSTELLO BROWN, BROCHU WALKER, BY MALENE BIRGER, FALIERO SARTI, GARY
GRAHAM, GENETIC DENIM, GRAHAM & SPENCER, HUMANOID, INHABIT, ISABEL MARANT,
JEROME DREYFUSS, K JACQUES ST TROPEZ, KAIN, LAUREN MERKIN, MONROW, NILI LOTAN,
NOIR, PEDRO GARCIA, PORTS 1961, RAG & BONE, RAQUEL ALLEGRA, ROZAE NICHOLS, and
VANESSABRUNO. The heist updated inventory and designers on a regular
basis. These designers may not always be in stock. Check with the
store for the latest..
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