Are you fashionista's familiar with the Infinite Scroll on websites?
Infinite scroll has been called autopagerize, unpaginate, endless
pages. But essentially it is pre-fetching content from a subsequent page
and adding it directly to the user's current page.
The basic functionality is that, as the user scrolls through content,
more content is loaded automatically. For example, you can go to the
main page of some fashion blogs and scroll down the page to view more
posts. You will see that as you progress down the page, more
articles are added automatically as you quest to reach the bottom of the
list. If a page is using infinite scroll you would not find a need
to click a "next page" button. On many sites, you can eventually get
to the bottom because they may have a limited number of posts.
However, if you try to scroll down the page on a large site such as
Pinterest, you may be
scrolling for an extremely long time before actually hitting bottom (if
ever). Another place that you can view an example would be Google
Image search. Google has implemented infinite scrolling for image
search results but has yet to implement it for its general results.
With the popularity of social media, massive amounts of data are being
consumed on a continuous basis; infinite scrolling offers an
efficient way to browse the ocean of information, without having to wait
for pages to preload or having to click a button to move to another page.
Rather, the user enjoys a truly responsive experience.
Responsive Web design
(RWD) is a Web design approach aimed at crafting sites to provide an
optimal viewing experience which is easy reading and navigation with a
minimum of resizing, panning, and scrolling. The idea is for
pages to flow nicely across a wide range of devices from mobile phones to
desktop computer monitors).
Fashion blogs and other sorts of image intense websites are prime
candidates for avoiding a scroll bar. However, the system is not
perfect for all sites.
Infinite scrolling typically promotes a better experience for users.
However, along with the good comes a little bit of bad. Well, maybe
not bad for the website viewer but possible bad for the website owner.
It is very possible (and probable) that solutions will be created, but at
this time it appears that this method is not fully loved by search
engines. If you are interested in search engine optimization, using
this method may have drawbacks.
The bottom line is that because the page is nearly never ending, the
search engines do not appear to pick up all the data on the page. A
good way to see an example is to go to a the Google engine and check the
cache for a web page that uses the infinite scroll.
Depending when you read this article you can test out our site on Google
to see an example. However, we may be removing the infinite scroll
from our blog because the issue mentioned above.
Another problem is in regard to something called Pogosticking.
Infinite scrolling often causes your position on the page to get lost. "Pogosticking"
happens when you click away from an infinitely scrolling list and, when
you return by clicking "Back," are brought to the top of the previous
page, instead of to the point where you left off. This happens because the
scroll position is lost when you navigate away from an infinitely
scrolling page, forcing you to scroll back down each time.
When items are distributed across Web pages, they are framed and indexed
and have a start and end point. The information is presented clearly and
orderly. If we select an item from a paginated list and are taken from
that page, we know that clicking "Back" will return us to that page
(probably to the same scroll position). Our Web search will continue right
where it left off.
If you scroll the same list of results with infinite scrolling, you are
left without that sense of control because you are scrolling through a
list that is conceptually infinite. As you can guess this causes
hardship for search engines.
To make sure that search engines can crawl individual items linked from an
infinite scroll page, make sure that you or your content management system
produces a paginated series (component pages) to go along with your
Here are some tips on making this better for search engine marketing.
Making Infinite Scroll Search Engine Friendly
Make Infinite Scrolling SEO Friendly
Do users always want a never-ending stream of data?
Keep in mind that
infinite scrolling may not be appropriate for every fashion site.
Again, we assume someone will figure out a way to make more improvements
to this method.
Learn more about
fashion industry seo from our
fashion terms section.