In mathematics and computer science, an algorithm is
a step-by-step procedure for calculations. Algorithms are used for
calculation, data processing, and automated reasoning. Search
engines use algorithms to determine page ranking.
A web search engine is a
software system that is designed to search for information on the World
Wide Web. The search results are generally presented in a line of
results often referred to as search engine results pages (SERPs).
Around 2000, Google's search engine rose to
prominence. The company achieved better results for many searches
with an innovation called PageRank. This iterative
algorithm ranked web pages based on the number and PageRank of other web
sites and pages that link there, on the premise that good or desirable
pages are linked to more than others. Over the years, Google has
modified their ranking systems and methods.
SEO is also referenced as Online Marketing,
Inbound Link Management, and a few other terms.
When Apparel Search first launched our directory back in 1998, we had
not included SEO in our technology section. It may have been
because it did not yet exist or possibly simply did not yet have
relevance to our industry. Fast forward to today, it is important
for clothing companies to learn about the subject. Developing a
fashion business is not only about the clothing. In today's world,
having a good website is extremely important. Equally important is
creating a website that people can actually find. As you are
aware, most people find products or services by using
For example, we will go to Google or Bing and type in the name of our
favorite brand, designer, store, etc. We will then magically be
transported to the appropriate website. In addition, we will be
shown a variety of relevant options about the same company or similar
companies. This is where Search Engine Optimization
comes into play.
If you own or work for a fashion company that has a website, you will
want your companies website to rank well in search results. The
tricky part is that the engines continuously change their algorithms.
Therefore, web masters must continuously stay up to speed on the latest
trends in SEO.
If your goal is to have your website rank well on Google & Bing
we suggest the following pages:
SEOmoz : SEOmoz develops SEO software,
provides a robust link intelligence API, and hosts one of the web's most
vibrant SEO communities. They are based in Seattle, but they are often
found traveling the globe to participate in marketing events and meetups.
They spend much of their time developing SEOmoz PRO, which is a complete
set of software, tools, and resources to maximize search engine
optimization. This system can be used for the apparel industry or
any other industry website.
"Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a search engine's "natural" or
un-paid ("organic") search results. In general, the earlier (or higher
ranked on the search results page), and more frequently a site appears
in the search results list, the more visitors it will receive from the
search engine's users. As an Internet marketing strategy, SEO considers
how search engines work, what people search for, the actual search terms
or keywords typed into search engines and which search engines are
preferred by their targeted audience. Optimizing a website may involve
editing its content, HTML and associated coding to both increase its
relevance to specific keywords and to remove barriers to the indexing
activities of search engines." Learn more at the
Definition on Wikipedia. You may also want to take a few
moments to read the
Engine definition as well.
Search engine optimization is certainly not easy. In fact, here at
Apparel Search, we are often lost in regard to making our own website
rank well. Here is an example that we posted in
our SEO article from May