bridge clothing line is the price point below a
“designer collection" but above a “better
collection". For example Dolce and Gabbana
would be a designer line and the brand D&G would
be that companies bridge line. G&G would
retail at a lower price point than the Dolce and
Gabbana collection. Additional examples of
a bridge fashion collection includes Lauren by
Karan's DKNY line, Emmanuel Ungaro's Emmanuel
line and JOE for Joseph Abboud.
"bridge" between better and designer.
Bridge is usually the lower priced or secondary
fashion designers. Bridge products have the
look of designer products but are made from less
expensive fabrics and trim components. There is
a large amount of competition in this apparel
price range category because the garments are at
a lower cost then the designer label but they
have the similar brand recognition and possible
In today’s world of
fashion, just about every designer has a bridge
line. When a popular designer notices that
their audience for truly expensive clothes
starts to shrink, designers seek salvation by
creating their own secondary lines.
It's a word retailers coined to describe clothes
priced to bridge the gap between expensive and
In the opinion of Apparel
Search, the bridge market can get over
saturated. As designers determine they are
not growing as quickly as they had in the past
with their designer collection, they feel that
they must enter the bridge market.
However, they may not be capable of creating
“multiple" fantastic collections. They
will sometimes face a sameness of the product.
Often consumers are confronted with not enough
differentiation as they may see in the designer
market. Possibly, there is simply too much
merchandise in bridge. At some times, more
product than demand.
Comfort and fit are
important criteria to the bridge customer.
Many consumers in this price range are business
professionals and need to be fashionable as well
as comfortable in the work place.
Popular fashion designers want their bridge
collections to have the same design sensibility
as their higher-priced lines. This is one
of the reasons that the collection is still
fairly high priced and has exceptionally high
quality. If the designer want to spin much
farther from the designer collection, they have
the option to create a collection in a lower
classification such as better, contemporary, or
moderate. You can learn more about the
collection category ranges at our Apparel
Industry Price Points definition page.
Unlike some others,
has presented his
bridge line, Isaac, in a formal
CK Calvin Klein has
developed a more sophisticated attitude as the
designer has moved some of the sportier pieces
into his CK Jeans line.
Many other designers have
entered this collection classification. You
are welcome to discuss your favorite bridge
collections in the discussion area below.
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