What is content?
Content is essentially information. It
comes in the form of text, images, video, sound, and other methods.
What is fashion content?
Content (information) that is relevant to clothing,
footwear, or fashion accessories.
In this article, we are discussing content that is
primarily written text, but can include other aspects such as photos,
What is a content writer?
As we all know, the internet has changed the world
in numerous ways. One of which is the way that companies market to
consumers. We have moved way beyond the traditional methods of
product marketing. Consumers own DVR’s so they are most likely skipping
television advertising. We have become so adept at surfing the web
we can take in online information without a care for banners or buttons.
At this point, our eyes for the most part simply glaze over the various
banner ads. Whether it is done consciously or not, we are
essentially making many advertising methods irrelevant. Smart
marketers understand that traditional marketing is becoming less and
less effective by the minute, and that there has to be a better way.
Some people believe that “content marketing" is the better way.
A website content writer or web content writer is a
person who specializes in providing relevant content for
websites. Nearly every website has a specific target audience and
requires a different type and level of content. Unfortunately, content
does not literally grow on trees. Someone actually has to write
it. When done properly, content should contain words (key words)
that attract and retain users on a website. Content written
specifically for a website should concentrate on a specific topic that
is directly relevant and useful to the reader. It should also be easy
to read, offering the information in easy to view and understand format.
Some suggested methods include writing in clusters or layouts with
Most story pieces are centered on marketing
products or services that the website is selling or endorsing, though
this is not always the case. Some websites are informational only and do
not sell a product or service. In those instances, the content should
be geared toward helping to educate the reader while providing them with
complex information in a way that is easy to understand and retain.
It is an ongoing process that is best integrated
into a company’s overall marketing strategy. Content marketing’s
purpose is to attract and retain customers by consistently
creating and curating relevant and valuable content. A prime
example of fashion content curation is the
fashion terms section that houses the article that you are currently
reading. In this section of Apparel Search we have written several
terms to help educate the apparel industry as well as consumers.
Although we write for the purpose of education, we are in fact building
content at the same time. Another good example of the development
of fashion content would be our
fashion blog at www.blog.apparelsearch.com
There is a growing demand for highly skilled web
content writers on the internet. This is because quality
content often translates into higher revenues for online businesses.
If a site has exceptional news, research reports, case studies, etc., it
is likely visitors will return for more information in the future.
If the writing is poorly crafted a user may not return to that
particular site. Typically, visitors prefer to return to resources
that are finely crafted.
Links of possible interest:
Fashion Social Media Marketing
Fashion Search Engine Marketing
Website content writing aims for relevance and
search-ability. Relevance means that the website text should be useful
and beneficial to readers. Search-ability indicates usage of data to
help and keywords to help search engines direct users to websites that
meet their search criteria.
Writing online is very different from composing and
constructing content for printed materials. If you plan to hire a
company to assist you, it is a good idea to get someone with specific
“online" writing experience. Web users tend to scan text instead
of reading it closely, skipping what they perceive to be unnecessary
information, and hunting for what they regard as most relevant. As a
author it is important to understand the subtle differences that
distinguish between online and offline writing techniques. For
example, this is a rather long article about
fashion content writing.
Odds are only a “few people" actually read this entire page. It is
probable that many people viewed the page, but only a few read it to
completion (please don’t say they stopped reading only because I am a
You can find agencies such as copywriting services
with a range of editorial and associated services, that may include
brand positioning, message consulting, social media, SEO consulting,
developmental and copy editing, proofreading, fact checking, layout,
content syndication and design. Outsourcing such services allows
businesses to focus on core competencies and to benefit from the
specialized knowledge of professional copywriters and editors. In
addition to professional agents, you can also find college students, or
freelance professionals to assist you with content writing. If you
are focusing on clothing, footwear, or accessories as we do, you may
want to find someone both smart and stylish.
If you are looking for people to help with your
clothing companies online presence, you may want to check the
fashion communities to find people that are active in publishing