When something is eponymous, it takes its own name
as its title. This is very common in the fashion industry.
Many fashion designers use their own name to create their eponymous
Examples of eponymous labels:
Is it ego that drives designers to use their own
name, or is it clever marketing?
The definition of eponymous is something or
someone that gives its name to something else. An eponym is
a person, a place, or thing for whom or for which something is named, or
believed to be named. For example, Elizabeth I of England is the eponym
of the Elizabethan era. Many genericized trademarks such as
aspirin are based on their original brand eponyms.
Fashion designers are often creating eponymous labels or eponymous
It is important to note that some fashion designers
create multiple brands. Some of which may use their full name and
others may use variations of the name or brand.
famous fashion designer list to see which have created their own
eponymous brand and which have not.
When clothing companies consider
fashion marketing it is important to determine a good brand name.
Making a proper decision when deciding on a brand label is critical for
success. Using the designers name for the brand, can provide
benefits, but it also can provide a negative outcome. For example,
if a designer does something stupid to tarnish their own name it also
has a significant negative impact on the brand. For example, do
you remember, on 25 February 2011, Dior announced that it had
suspended John Galliano following his arrest over an alleged
anti-Semitic tirade in a Paris bar. The same day, Paris-based citizen
journalism site Citizenside received video of Galliano on a similar rant
in the same bar the previous December. This incident tarnished the
name of John Galliano, and Dior. However, it will most likely
effect the name of John Galliano longer then Dior.