Did you ever wonder why
when a new season is ushered in, many
designer collections from the runways of New York, Paris, and Milan,
seem to reflect similar design themes or sources of inspiration? Whether
it's a certain color palette or trend such as nautical looks, military
style, or vintage, Apparel Search recognizes that the same styles seem
to appear in countless collections across the globe.
When setting out to
design a collection for an upcoming season, designers look to trend and
color experts for creative direction and inspiration. There are several
key color sources, which include renowned color authority Pantone, which
is widely used worldwide.
Pantone offers specific tools that
assist designers with the color selection process. Its Pantone View
Colour System, which is a biannual trend forecasting tool, offers
seasonal color direction and inspiration 24 months before a particular
collection will debut. It reports on the upcoming trends, which will
eventually hit menswear, women's wear, activewear,
cosmetics, and industrial design.
Pantone also offers
its Pantone Fashion + Home Color System, which is used in the apparel,
interior design industries. It consists of 1,925 colors that
to experiment with different palettes and
Also, the styles, colors, and trends we see strutting down the
fashion runways are often an indication of what will eventually
impact the home market—everything from furniture to home accessories.
Of course, style
remains a key driver when making purchasing decisions, but color also
plays a vital role. "The power that color wields is seen at every level
of communication: in corporate identification, packaging, signage,
advertising on television, billboards, in print media, on the computer,
at point of purchase and in the product itself," says Leatrice Eiseman.
"Color is often called the 'silent salesperson,' and in many cases must
immediately create a brand identity and most importantly, help to make
the sale. At the very least (as on a web page or in a print ad) it must
create enough interest or curiosity to induce the would-be buyer to find
out more about the product or service."