"Fashion Colors" is a rather broad term. The reality is that any
color in the known universe can be a fashion color. Basically, a
fashion color is the color of an article of clothing or fashion
accessory. Please accept my apology if you had been searching for a
more scientific answer. The boring truth of the matter is that a
fashion color is simply any color that
which a fashion designer can utilize to create his or her fashion
Via the use of
dyes or inks, greige good (textiles before dyeing or printing) are
turned into fabrics
of color. The color is for the most part without limits. If
the shade of color exists in nature, it may be duplicated onto
fabrics. Note: their may be exceptions.
Due to the fact
that nearly any color can be created on fabric, the challenge for
the fashion industry is to produce the colors that consumers
actually wish to purchase. The task of color selection typically
falls on the shoulders of the fashion
clothing companies collection most certainly can strive or sink
based on the colors selected for each aspect of the garment.
Keep in mind
that a garment does not necessarily have only one color. The
designer may use multiple colors in the base fabric as well as the
trimming (buttons, threads, twill tapes, zipper pulls etc.). When
selecting garment color, the primary fabric color is clearly the
most critical. However, it is very important to take the trim
colors seriously as well. One poor selection on a minor
a designer may cause great harm to a collection.
the goal of the fashion designer when selecting fashion colors?
This is a rather
tricky question. Although I do not have confirmation, it is fairly
safe for me to assume that a
designer will attempt to develop colors based on what
they "think" the consumer would appreciate. After
all, a designer is only successful if their product sells at
If they do not design with this consumer in mind, the designer will
fall short of his or her aspirations.
designers select fashion colors?
fashion designers are self absorbed and believe any color they
select is perfect, the majority of designers conduct research prior
to selecting final colors for their line. Each designer may use a
different process for evaluating color choices. Some methods
include, in store research,
trend boards, magazine
trend services, attending fashion events, international
fashion designers will utilize many or all of the methods above.
Here are a few
links that may be of interest to you if you wish to learn more about
color as it relates to fashion and textiles:
It is important to note that each fabric is not created equal. If
the fashion designer is mixing a 100% cotton fabric and a 100%
polyester fabric trim onto the same garment, the dye house would
most likely use a different formula for dyeing or printing color.
As each are different dye lots etc., matching the color of the two
fabrics can become a challenge for the manufacturer. During the
manufacturing process, make certain to obtain lab dips for each of
the trim items so that you can make sure colors match prior to
moving to the cut and sew process.