In an industry driven
by trends and constant change, it's vital for designers and
manufacturers to remain ahead of the trend curve. Within the last few
years, we've seen an emergence of "fast fashion" from trend-conscious
retail chains such as
H&M and Zara. This new concept, which has created even more
demand for cutting-edge styles and must-have color palettes, has
shortened production cycles as well.
recognizes the significance of remaining ahead of the trend curve. We
believe in the power of trend forecasting services such as
an online forecasting and
consulting service based in
New York City.
These trend-scouting experts, which have fashion snoops located in
various cities around the globe, can predict what key concepts
tomorrow's consumers will be buying into.
Although color and
style are key factors in predicting what will happen in seasons to come,
it's also important to look at the big picture—the overall concepts that
will impact lifestyles. Unlike marketing-driven statements such as
"brown is the new black," these trends tend to play a more significant
role in driving product
One of the key
concepts impacting fashion and other areas of design is the "green"
trend. What started as a marketing push toward "organic" and "natural"
has blossomed into a major phenomenon that shows no signs of slowing.
According to Fashion Snoops, yesterday's green initiatives were
informational, but that concept has now evolved into a solution stage.
Both manufacturers and consumers are taking action.
Today's consumer is
highly informed and makes purchasing decisions based on a variety of
factors, including environmental impact, ethics, and charity/goodwill.
Take Mya lingerie's eco-conscious collection, which is made from white
pine tree prunings. Mya also supports local interests. The collection is
made in a small village in France rather than in a factory in
fashion label, Ecoist offers stylish handbags that are made from
recycled, organic, or earth-friendly materials. In addition, these are
manufactured through Ecoist's network of
fair trade partnerships
around the world.
Healthy living is
another key concept that Fashion Snoops predicts will continue to drive
The marketing of bottled
water is still gaining momentum, in fact
Vitamin Water recently opened a London-based store that
prominently displays its brightly colored drinks. Y Water is another
example. This organic, nutrient-rich, low calorie drink targets children
and has specific formulas for strengthening muscles, bones, the immune
system, and brain. As we move forward, nutrition will continue to
influence the beauty and skincare markets as well.
Despite a soft
economy, excessive luxury also
continues to influence product launches and lifestyles. Exclusive
"members only" shopping clubs such as Paris-based vente-privee are
emerging, enabling shoppers to gain entry to high-end
sample sales that sell everything from apparel to
Gilt Groupe is a pioneer in the U.S. market. Once outfitted, this
elite group can jet over to Dubai for indoor skiing or to spend a night
at the Crescent
Hydropolis, an underwater hotel.
Key concepts such as
these will undoubtedly drive tomorrow's product innovations. With the
guidance of a trend forecasting service,
insiders can remain ahead of the trend curve and gain a better
understanding of what consumers will want as we move forward.
By Regina Cooper