Marketing companies will work with fashion
companies to develop fully integrated marketing plans and
campaigns via brand strategy, advertising, digital, social
media, retail marketing and promotion that specifically focuses
on building brand relevance among a broader target of consumers
Fashion Marketing combines the elements of
advertising, design and business administration, as well as a
solid understanding of the fashion world, in order to take a new
or existing clothing or accessories line and get it the
attention it needs to be successful.
Most large scale fashion marketing companies utilize integrated
marketing practices understands where and when consumers are
making the decision to buy a brand, and how to communicate with
shoppers to engage and convert them to buyers. In addition to
converting viewers (potential consumers) into buyers is
important but it is also important to develop brand recognition
When selecting a marketing company, you obviously want to select
a company that provides a service that can fit into your
budget. However, you also must be careful to select a company
that is large enough or experienced enough to properly get the
job done. With this said, a small start up marketing agency may
do a fantastic job for you as well.
Most fashion marketing daily activities are done
behind-the-scenes and do not get too much of the spot light.
Much work goes into the research and development of a well
thought out marketing strategy. People working in the marketing
department must keep abreast of fashion trends and consumer
buying habits. This allows them to put together advertising
campaigns that target specific consumer groups and appeal
properly to their tastes. A fashion marketing department must
also be mindful of the broader picture of the fashion world and
keep an eye open for new style innovations that may
be introduced into the field. Fashion Marketers are the
"big idea people". They are similar to fashion designers, in
the respect that they are creative people. Good marketing
professions understand that they can not simply be "creative".
They must be VERY careful to deliver the fashion designers or
fashion companies message to the proper audience. The marketing
company is the connector between the fashion company and their
public. The message can not simply be creative for the sake of
being creative. It must be very carefully calculated to achieve
the goals of the company that has hired the agency. When all is
said and done, the marketing efforts and strategy can make or
break a company.
Some of the leading brand-centric retail and
brand marketing agencies will have offices in several cities or
countries. For the fashion industry in the United States, you
may want to select an agency with offices in New York, Chicago, Los
Angeles or Dallas. Due to the internet and the phone, an agency
does not have to have multiple offices. Certainly, an agency
can be successful even if they do not have multiple offices.
However, some of the larger agencies believe it is best to have
multiple locations (they may be correct).
The agency takes an intellectual and
experienced approach to applying core disciplines to help global
brands and retailers to build brands and close sales. Some of
these core disciplines may include; shopper marketing,
customer-specific marketing, consumer promotions and contests,
social media marketing, etc.
In the modern world, an apparel company is
faced with many decisions. In regard to marketing, companies
must make a decision in regard to how much they wish to invest in
marketing. Equally important, they must decide where is the
best place to spend their advertising dollars. Here are a few
key categories to consider: Television, Billboards, Magazines,
Newspapers, Radio and the Internet. Some companies will select
to use one medium for advertising and some companies will use
several or all of the above. So, let's say that your company
has already selected which medium to utilize. Unfortunately,
you would still be left with more decisions. For example,
let's say that you have selected to advertise on Television.
You would still need to decide which channel, what time of day, what
time of year, etc. Similar questions would also need to
be answered when advertising on the radio, in fashion magazines, on
the internet etc. If you are managing your own campaign, you
will need to make decisions. However, if you use an agency,
they may be able to manage these questions on your behalf.
Anyway, it is of our opinion that fashion
company get the best bang for their buck when using "online
marketing" strategies. You may be asking yourself, why do we
think the internet is better then Television. Well, my answer
to that question is rather straight forward. The reason that
the Apparel Search Company believes that online advertising is most
appropriate is because we develop and own fashion "websites".
We do not currently own and television stations. OK, in all
fairness, I will give you another reason. In our opinion, the
majority of fashion companies have low marketing budgets (not all
companies, but the majority). Based on the fact that TV ads
are very costly, marketing on the internet is more appropriate for
the majority of fashion companies.
Learn more about online marketing methods:
Viral Marketing of Fashion
Social Media such as
Fashion Search Engine Optimization
Fashion Press Releases
Fashion Widgets /
Blog about Fashion Companies
Do you know the best place to
spend your advertising dollars
if you are promoting a fashion brand or company?
If you use online marketing as well as off
line marketing may be able to achieve the status of becoming a
lifestyle fashion brand.
Well, at least marketing would put you on the proper path to
achieving that goal.
Fashion Marketing Education
Fashion Marketing Degree Program at Parsons
: Merchandising and marketing experts are responsible for the
fashion industry’s impact on our evolving global culture. The AAS in
Fashion Marketing program immerses students in the fashion business,
where they can explore the relationships between design,
merchandising, and marketing. Students research both design
trends and consumers, investigating the rise and diffusion of
fashion phenomena and how to successfully manage fashion cycles.
Fashion Marketing and Management Berkley
College: Berkeley College’s degree
programs in Fashion Marketing and Management integrate the creative
and business aspects of the fashion industry that employers demand.
Incorporating marketing strategies and management skills, the
programs encompass current technology and a complete understanding
of the fashion industry.
Fashion Merchandising and Marketing at FIDM
: FIDM is a specialized, private college dedicated to educating
students for the Fashion, Graphics, Interior Design, and
In their fashion merchandising & marketing program students
learn the skills to:
- Apply, analyze, and forecast trends for
- Acquire extensive knowledge of a target
- Understand and complete a seasonal buy
plan using industry-related technology.
- Create a promotional campaign to
enhance brand strategy.
- Implement strong leadership and
managerial skills to create a positive working environment.
- Effectively present and communicate a
Ask questions and discuss FIDM at the
FIDM discussion group
Fashion Institute of Technology
(FIT): When you enroll at FIT, you join a long line of
ambitious, energetic pacesetters.
They have a tradition of teaching and inspiring emerging
leaders of the fashion
industry. Below you will find only a small sampling of their
relevant degree programs.
Advertising and Marketing Communications
Cosmetics & Fragrance Marketing
Textile Development and Marketing
Direct and Interactive Marketing
Ask questions and discuss FIT at the
FIT discussion group
Fashion Marketing Companies
Below are a few marketing companies to
consider if you are looking for an agency to help you develop your
clothing brand. Certainly, you can manage your own marketing
campaign. However, if you wish to utilize professionals, you
may also want to weight the option of utilizing an experienced
TPN is a part
Omnicom Group Inc
., a leading global advertising, marketing and corporate
communications company. Omnicom's branded networks and numerous
specialty firms provide advertising; strategic media planning and
buying; interactive, direct and promotional marketing; public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
: their goal isn't to build the biggest agency in New York City nor
do they measure their worth by how many employees they can hire.
Gotham Direct was built upon the belief that clients deserve
demonstrable results, a positive return on their marketing
investment and seasoned agency talent on their business. Their team
enables marketing partners to focus their investments on the most
effective and profitable tactics allowing them to profitably scale
Ascentium is a tight-knit band of writers, designers, user
experience architects, solution architects, developers, testers,
analysts, strategists, planners, consultants, creative directors,
account directors, and project managers. They are dedicated to
creating and delivering exceptional experiences—multichannel,
interactive, transactional, and social—through interdisciplinary
collaboration and close client engagement.
Fashion PR Companies :
Directory of fashion pr companies from Apparel Search. This
directory will have you find public relations companies to assist
you with your marketing efforts.
Fuse Youth Marketing Agency
: Fuse is a youth culture agency that connects brands with teens and
young adults through sports, music, fashion, gaming and other
interests. They help brands reach a mass audience while maintaining
credibility with key influences.
If you have questions about fashion
marketing issues, it may be a good idea to stop by the Fashion
Industry Network and utilize the discussion area of the marketing
groups. Below are two groups that may be of assistance to you:
We hope that our above description of
fashion marketing is of assistance to you. If you can think of
information that should be added to this
please do not hesitate to let us know. We are always happy to
add more information to help people that are researching this
You may also have interest in reading about
Fashion Podcasting &
Pod casts and fashion apps can also be used to help with your online