In this section you will learn about Fashion
Merchandising and what it takes to become a fashion merchandiser.
often impress your friends with your trendy
accessories and chic shoes?
If yes, maybe you
should consider a
career in fashion. More specifically, maybe your
are destined to become a fashion merchandiser. Apparel
companies are almost always in search of talented
designers and merchandisers.
you ready to "educate" yourself regarding
clothing and textiles? Invest some time in earning a degree in
Typically a fashion merchandising program is designed to prepare
students to enter fashion merchandising positions in the apparel
and textile industry. These positions include various aspects
of design, manufacturing, purchasing, distribution, quality
control, and the promotion of fashion related products. A
degree in fashion merchandising provides students with product
knowledge of textiles and apparel as well as an understanding of
socioeconomic influences and business skills relevant to
merchandising fashion. After a member of the apparel industry
has an educational background in fashion merchandising, they
have opened the door to various career paths. They will have
the knowledge to be professionally involved with fashion
coordinating, fashion promoting, fashion advertising, fashion
display, fashion copyrighting, fashion photography, fashion
buying, and store managing.
suggest that you apply yourself with the goal of obtaining
a full degree. However, if you do not have the time, money, or
energy, we suggest that you at least take a few courses. It is
important to take classes or training so that you’ll
learn about fibers,
fabrics, and at
least a little in regard to garment manufacturing.
you will have an opportunity to study various
areas of fashion including the cultures
that help shape the way
people dress. As a fashion
merchandising student, you will learn about
fashion history, buying skills and more.
During your research,
you will find several educational facilities that offer a degree
in fashion merchandising. When selecting the school that is
right for you, it is a good idea to meet with a the schools
guidance counselor before enrollment. In your meeting, you can
ask questions about the school as well as the educators. For
example, find out if the professors have had direct experience
in the field of fashion merchandising. In addition, you can ask
if the college has a career center to assist you with employment
or possible internships in fashion merchandising after you
graduate. You can ask other relevant questions before making
your final decision in regard to which school is best for you.
Each school may have different
requirements for you to obtain a degree in fashion
merchandising. Here is an example of the course summary from
one highly established school, " Fashion merchandising is a
two-year career program leading to an associate in applied
science degree. The fashion merchandising curriculum provides
all phases of fashion merchandising, not only in business
aspects, but also in aesthetic and creative sides of fashion,
such as window display, fashion basics and textiles. Students
will study fashion history and trends as well as their influence
on our lives. In addition, they will survey the development of
style leading up to contemporary design. Students will also take
courses in English composition, computer information systems,
sociology, and introductory psychology." Again, this is only an
example. Course requirements will vary year by year and by
school. Many schools offer field trips so that you can meet
with fashion industry professionals outside of the classroom
environment. This is a very beneficial method of learning and
you should take part when this opportunity becomes available to
you. Visiting an actually fashion industry environment, will
help improve you understanding of what will be expected of you
when you enter the workforce as a designer or merchandiser.
Viewing employees in their true business surroundings is a very
good experience for people interested in a fashion career.
Although courses are highly recommended,
you also need to be a creative thinker with an eye for designer
and color. Also, you have to be prepared for hard work. It is
not just fun shopping... You will have hard analytical
activities and market research if you wish to become a
successful fashion merchandiser in a professional setting.
The fashion industry
is a fast paced and ever-changing environment. At the
heart of this industry is retailing, which may be considered one
of the most challenging area of the fashion business.
Successful merchandisers must understand all aspects of color,
design, fashion trends, buying patterns, demographics etc. It
is the merchandiser who is responsible for identifying the wants
of the consumer and for planning, buying, and selling
merchandise to ensure profit and to contribute to the growth of
the business. Although fashion industry executives make key
decisions that effect the market, ultimately fashion
is consumer-driven. Therefore as a fashion merchandiser, it is
important to have a strong sense of style, but also have an
understanding that consumer taste varies. It is important to
develop fashion for the target market, not simply designs that
you personally find appealing.
Merchandising is an exciting area of the fashion industry with
abundant opportunities for those who commit themselves to their
career goals. If you choose to become a fashion merchandising
graduate, you may find entry-level opportunities as a retail
manager trainee, merchandise coordinator, showroom sales
representative, visual merchandiser, product development
trainee, fashion boutique owner, event planner, fashion
forecaster, merchandise planner, fashion journalist, etc.
Fashion design and merchandising can be a very exciting and
rewarding career path. If you enjoy the latest fashions and
have a keen interest in fabric and style, give fashion
merchandising a try. We think that you will find this to be a
Links of interest:
Fashion Job Search
Written by ML at Apparel Search July
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