Fashion Newsletters - Terms of Interest to the Fashion Industry

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What is a fashion newsletter?  This would be newsletter that is primarily about fashion or fashion relevant topics.

A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers.  In the past, news letters were sent out in paper format by mail to people that wished to receive them.  Since the birth of the internet, more and more newsletters are being sent electronically.  Newsletters delivered electronically via email are some times referenced as e-Newsletters.  However, they are often simply referenced as newsletters because people now understand that they are typically sent electronically.  The electronic newsletter has gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence.  Newsletters are published by associations, religious organizations, societies, clubs, and businesses.  They are also occasionally used for other reasons such as family correspondence for holidays or special events.  

A fashion newsletter can be used by a clothing company to provide information of interest to their customers or employees.  Some newsletters are created as money-making ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common fashion marketing strategy, which can have benefits and drawbacks.

Many apparel companies provide a newsletter.   Often times, clothing stores, fashion designers, apparel wholesalers, etc., will inform people regarding company news by issuing a newsletter.  In fact, Apparel Search even has a fashion newsletter (we use it on rare occasion). 

When companies have a website, they may add a method to join the mailing list some where on their site.  For example, you can find a link to our mailing list at the bottom of this page (a link that says "newsletter").  If you are looking for a method to join on a particular website and can not seem to find it, you should contact the company and ask if they offer such a service.  Some clothing companies do and others do not.

General attributes of fashion newsletters include news and upcoming events of the related business or organization, as well as contact information for general inquiries.  Fashion designers may use a news letter to inform clients of an up coming trunk show or fashion event.  While a clothing store, may wish to inform consumers of an upcoming clothing sale or a new store opening.

Newsletters are a great way keep up to date with the latest fashion, trends, fashion weeks, special events, lifestyle, etc.  However, some times it is hard to keep up with reading the newsletters and they can potentially become a burden.  Keep in mind that if you do not enjoy receiving the correspondence, you can ask to have your e-mail address removed from the list (unsubscribe link).  Most companies provide an link along with the news letter that gives you the option to cancel at any time.  If you can not find such a link, you can contact the company for assistance with being removed. 

Some companies may provide daily newsletters while others are less frequent.  If it matters to you, you may want to ask the company prior to signing up. 

Beware of the bad apples... As you are probably already aware, the world is not only filled with good people.  Some companies or individuals abuse the system and send out spam or use newsletter mailing lists for other reasons.  Unfortunately, I do not know of any suggestions to help you avoid running into the bad people.  Personally, I do not sign up for many newsletters.  If I do, it is generally with a large company that I am already very familiar with their product or service.

If you are looking to develop a fashion newsletter for your own business you can develop your own method or use professionally designed templates.  Many can be created specially for you and your business. Your logo, company colors, and other specifications you provide can be used by developers to create you an exclusively designed template.  Or use an out of the box method.  Many software choices can provide  pre-designed templates.

Currently, we use a service provided by bravenet.  You can learn about some of their web design and newsletter services.

Many clothing companies provide fashion newsletters regarding international apparel, textile, accessories trade events and much more They are often offered for free, but it is possible you will run into a few companies that charge for this service.  Don't worry, you can find plenty that are free and they will certainly help you stay on top of the global fashion topics.

By the way, as discussed fashion events are often listed in a fashion newsletter.  If you have an event that you wish to promote, you should also add it to a fashion calendar.  Another good way is to issue a fashion press release to inform the stylish people in this world about your events...

ML6109 - Thank you for wanting to learn more about fashion newsletters.

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