Logo design quality is important to all industries.
However, it is more than simply important to the fashion industry.
In our industry, visual display is hugely critical. It
can be the life blood or our company and brands. Often times,
success or failure of a fashion brand hinges on the development of the
A logo is a graphic representation or symbol of a
company name, trademark, abbreviation, etc., often uniquely designed for
easily identifiable recognition. Also called logotype. Logos are
important to the clothing industry for many reasons. They are
often used for company letter head & business cards like most
industries. But they are also used a great deal on the actual product.
Logos are very important when used on clothes, shoes, handbags, and
A logo is a graphic mark, emblem, or symbol
commonly used by commercial enterprises, organizations and even
individuals to aid and promote instant public recognition. Logos are
either purely graphic (symbols/icons) or are composed of the name of the
organization. Examples of recognizable logos include Chanel, Polo,
A company's logo is often synonymous with its
trademark or brand.
Logo design is an important area of graphic
design, and a challenging one to perfect. The logo (ideogram) is the
image embodying an organization. Because logos are meant to represent
companies' brands or corporate identities and foster their immediate
customer recognition, it is counterproductive to frequently redesign
logos. Therefore, it is really best to get it right the first
time. Re-designing a logo that has already been out in the marketplace
is almost worse than starting over. You would have to recondition
consumers and clients. The marketing and brand recognition efforts
that previously transpired would simply go out the window. Anyway,
the point is, try to get your logo design perfected before introducing
it to the market.
Color is a key element in logo design and
plays an important role in brand differentiation. The importance of
color in this context is due to the mechanics of human visual perception
wherein color and contrast play critical roles in visual detail
detection. In addition, we tend to acquire various color connotations
and color associations through social and cultural conditioning, and
these play a role in how we decipher and evaluate logo color. Although
it is not important currently, in the past certain colors were
associated with gender. For example, if you go back to the mid
1900’s it would be a bit unusual for a men’s clothing company to be
associated with the color pink. Now, the color is important to
both the womenswear and menswear market.
While color is considered important to brand
recognition and logo design, it shouldn't conflict with logo
functionality, and it needs to be remembered that color connotations and
associations are not consistent across all social and cultural groups.
For example, in the United States, red, white, and blue are often used
in logos for companies that want to project patriotic feelings but other
countries will have different sets of colors that evoke national pride.
It is important to keep in mind that some colors can be seen at greater
distances. This may be important for clothing stores that plan to
use the brand logo on retail signage (outside or inside the store).
When designing a fashion logo, make sure to
consider all design elements including color.
Logo design process
A fashion logo can be developed internally or
externally. Fortunately, the industry has many logo design resources
available. This is very helpful for the smaller companies that are
entering the business. Often the
designers seek assistance from freelance designers if they do not
have the skill set for developing logo designs. It is important to
keep in mind that just because a clothing designer is good at creating
fashion illustrations, flat sketches or presentation boards, it does not
mean that they are good at developing company of fashion brand logos.
Designing a good logo may require involvement from
the marketing team or a reputable design agency. If you want to get
multiple options you may want to use the the process of crowdsourcing
Creating a logo that is proper for your apparel
company requires a clear idea about the concept and values of the brand
as well as understanding of the consumer or target group.
Understanding your target audience is actually one of the most
important factors. Broad steps in the logo design process might be
formulating the concept, doing an initial design, finalizing the logo
concept, deciding the theme colors and format involved.
By the way, Apparel Search suggest that prior to
launching your new logo to the world, you consult with your mother to
make sure she likes the final logo. It is always best to first
have your mother’s approval.