Lolita Fashion by Apparel Search - Terms of Interest to the Fashion Industry

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According to Wikipedia the term “Lolita" refers to a fashion subculture in Japan that is primarily influenced by Victorian clothing, as well as costumes from the Rococo period. Lolita has made this into a unique fashion by adding gothic and original design elements to the look. From this, Lolita fashion has evolved into several different sub-styles and has created a devoted subculture in Japan. The Lolita look consists primarily of a knee length skirt or dress, headdress, blouse, petticoat, knee high socks, or stockings and rocking horse or high heel/platform shoes.

Although the origin of Lolita fashion is unclear, it is likely the movement started in the late 1970s. In the 1990s, Lolita fashion became better recognized with bands like Malice Mizer Visual Kei (or visual type) bands coming into popularity. These bands wore intricate costumes, which fans began adopting as their own style. The style soon spread from its origins in the Kansai region, and ultimately reached Tokyo where it became popularized throughout Japanese youth culture. Today, Lolita fashion has grown so much in popularity that it can be found in department stores in Japan. Today, many young people wear the fashion all around the world.

"Lolitas" present themselves as Victorian children or porcelain dolls and prefer to look "cute" or "beautiful" rather than "sexy." Lolitas agree that the term does not necessarily have anything to do with sex. The irony of the name could be considered in that the fashion was created to fight the growing exposure of the body and skin in today's society; specifically in regards to young women. Lolita fashion can be considered a movement where girls, ranging from their pre-teens to late 20s, fight the current fashion with modesty. The style allows a girl to feel young, cute, beautiful, or off-limits, depending on which type of Lolita a girl chooses to be. There are several types, which include Gothic Lolita, Classic Lolita, Punk Lolita, and Sweet Lolita.

If your friends ask you, "how did you learn so much about Lolita fashion", please let them know that you learned on Apparel Search.

Written for Apparel Search by Regina Cooper June 2010.

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