An op-ed is a news
article or blog post typically published by newspapers, magazines, and
the like which expresses the opinions of a named author usually not
affiliated with the publication's editorial board. In addition to
written publications, they can be broadcast via television, radio,
podcasts, etc. Op-eds are different from both editorials (opinion
pieces submitted by editorial board members) and letters to the editor
(opinion pieces submitted by readers). The term op-ed was
originally short for "opposite the editorial page". Letter it was
appropriately thought of as an "opinion editorial". According to
Merriam-Webster, “an essay in a newspaper or magazine that gives the
opinion of the writer and that is written by someone who is not employed
by the newspaper or magazine".
A fashion op-ed
is an article, broadcast, or video that offers a particular opinion
about clothing, footwear, or accessories but was not written by the
owner or employees of the media outlet promoting the piece.
Do you have an
interesting opinion to share about the apparel industry? If you can
express your thoughts clearly and persuasively in an op-ed article, you
may reach millions of people, sway hearts, change minds and perhaps even
reshape public policy. In the process, you may also earn recognition
for yourself, your company, or your educational institution. If
you wish to get published you can most likely find a resource to publish
your work for the world to see. For those of you that are
professional are simply looking to express your thoughts, Apparel Search
excepts op-ed news articles if you wish to provide your writing for
review. If you submission meets our standards, we can possibly
publish your work on one of our
fashion news resources or the
fashion blog. Simply write a professional journal article, and
submit it for review with a request for publication.
is helpful when developing a fashion op-ed news article?
Tell readers why they
recommendations. An op-ed is not a news story that simply describes a
situation; it is your opinion. If you point out a problem,
explain how to improve matters.
Showing is better
than discussing. Fashionistas
remember colorful details better than dry facts. When writing an op-ed
article, look for great examples that will bring your argument to life.
Embrace your personal
voice. The best of these examples will come from your own experience.
Writers tend to avoid first-person exposition in professional journals,
which rarely begin with phrases like “You won't believe what I found
when I was shopping last week." When it comes to op-eds, however, you
should embrace your own voice whenever possible. If you are a designer,
describe the plight of one of your projects. For example,
illustrate how one of your fabric suppliers shipped your fabric two
months later than originally promised. And then tell us how this made
you feel personally. Help us learn from your experience by
explaining what went wrong and what you and your suppliers could have
Use short sentences
and paragraphs. Look at some op-ed articles and count the number of
words per sentence. You’ll probably find the sentences to be quite
short. You should use the same style, relying mainly on simple
declarative sentences. Cut long paragraphs into two or more shorter
Use the active voice.
Don't write: “It is hoped that the fashion industry will …" Instead, say
“I hope the fashion industry will …" Active voice is nearly always
better than passive voice. It’s easier to read, and it leaves no doubt
about who is doing the hoping, recommending or other action.
Acknowledge the other
side. People writing op-ed articles sometimes make the mistake of piling
on one reason after another why they’re right and their opponents are
wrong. You will appear more credible, and almost certainly more humble
and appealing, if you take the time to acknowledge the ways in which
opponents to an argument are right regarding certain aspects.
We suggest you make
your ending a winner. Open with a good argument, but make sure to end
in spectacular fashion (no pun intended). Relax and have
fun. Lighten up, have some fun and try to entertain the reader as much
as you are trying to convince them that your recommendations are the
absolute best. Newspaper editors often despair of weighty articles
which are often referenced in the trade as “thumb suckers".
Editors are eager to find an academic writer who chooses examples from
E! as well as from pundits and textile engineers. Sometimes a
quote from the fashion police is worth its weight in gold.
Offer graphics. Until
recently, newspaper op-ed pages rarely accepted graphics or photos to
accompany op-ed article submissions. This tradition is now changing,
especially as publications move online. Specially for a fashion op-ed,
the use of graphics is a fabulous idea. If you have a terrific
illustration, photo, video or other asset that might accompany your
article, definitely alert the editor when you send in your article for
How to submit an
article. Almost all newspapers and commentary sites now post guidelines
about how they prefer to receive op-ed submissions. In general, they
provide an e-mail address where you can submit the article
electronically. Always be sure to include your contact information, and
say whether you have a photo of yourself available and if you would like
the article to link back to your personal profile or website. In
regard to submitting news to Apparel Search, you can find our contact
e-mail address from the “contact us" page link at the bottom of this
page. When submitting your writing, you should indicate that you would
like for us to review for publication on Apparel Search. Confirm
that we have approval to post for you.
Are you a
fashion journalist with the primarily responsibility of reporting on
the latest fashion designs or trends? Maybe you want to sink your
teeth into something a bit more extraordinary. If you are as
opinionated as I am, but you don’t want to express your thoughts in a
sharp way fearing that it may get you fired at your current place of
employment, you are welcome to submit an anonymous article. As
long as you enjoy
writing about fashion, you are welcome to submit your thoughts.
Call to op-ed
authors. Submit your thoughts to Apparel Search. We would
like to hear what you are thinking. And we would like to help you
get your message heard.