Promotional merchandise is used globally to promote brands, products, and corporate identity.

Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.

Promotional apparel is typically printed or embroidered with a company name, brand, or logo.  Other types of embellishment can also be utilized to identify the corporate image.

Learn about imagewear which is similar concept.

The following are a few resources of possible interest:

Custom Apparel Printing

Print Shops 

Custom Embroidery

Embroidery Design Services

Design custom apparel for your company or brand, creating an ever-lasting impression on your customers and clients.  Achieve brand recognition with custom embroidered shirts, imprinted logo clothing & more.  Nothing supports a brand as well as personalized clothing.

Learn about corporate apparel here in our fashion industry terms section.