OK, we thought
that Black Friday and Cyber Monday were important.
Well, it turns out that Super Saturday may quite
possibly be even more important to the apparel
industry. If you are selling clothing, handbags,
shoes, or any other type of apparel, Super Saturday
is extremely important. The Super Saturday sales
weekend takes place the last weekend before
Christmas. So in theory, this weekend actually
provides clothing retailers with the highest
sales volume for the holiday season. That is
very important when we consider the fact that
the holiday season is the most crucial retail
sales time of the year. So, holiday is the most
important time of the year and Super Saturday
is the most important weekend of the holiday
season. As we put two and two together we can
understand how Super Saturday weekend is the
most important time of the year.
wonder if this theory always makes sense. For
example, if Christmas falls on a Sunday, does
this mean that the Saturday (one day earlier)
is the most important selling day. I would imagine
most people (not all people) have their shopping
done before Christmas eve day. Does this mean
Super Saturday is actually the Saturday from
the prior week (my guess is yes..)
shoppers are typically expected to flood stores
on the "Super Saturday" weekend and
because is it such an important time for
it is certainly a shame if a snow storm occurs.
That most definitely slows the sales volume.
When poor weather conditions are in the air,
it not good news for retailers who count on
the holidays for a large part of their yearly
sales. Fortunately, the world of
apparel shopping is in full swing even in
the worst of weather conditions. However, even
online sales volume will not save the traditional
retailers during horrific holiday season weather.
Snowy predictions for the holidays may have
storybook holiday charm, but they do not raise
the spirits of retailers counting on shoppers
to give them a brisk finish to the season. Specifically
in regard to super Saturday, if you're closed
for business on Saturday, it is fairly certain
that you are unfortunately not going to do twice
the business on Sunday. On the positive side
of snow storms for the holiday season, cold
weather does help sell cold weather clothing
such as outwear, hats, snow boots, gloves, etc.
and sales are the terms of the weekend. Shoppers
are always expecting those last minute discounts
as retailers begin to panic. The hopes of every
retailer is to end the holiday season with a
lean inventory. Certainly, they do not want
to be stuck with too many Christmas sweaters.
sales will come to those who missed Black Friday
and Cyber Monday but only from select retailers
who have extended their sales for the balance
of the year. The fact is, if you are looking
carefully for bargains, you will most likely
find them any time between Black Friday and
Knowing that you just
read an article about Super Saturday, it is
very possible that you would also like to learn
Christmas Sweaters and other
are a consumer of fashion, you may wish to
shop for fashion.
may want to check out the
fashion sale section
to learn more about
Women's Clothing Sales,
Men's Clothing Sales, and
Children's Clothing Sales.
Learn more about
Super Saturday Sales.