If you have thought
provoking ideas that are relevant to apparel or textiles, please
share your ideas with the Apparel
Search Think Tank.
How important is Apparel?
Well, that is a very good question. It is fair to argue that the answer
would depend on the definition of the word Apparel. To keep things
simple for this discussion, we will consider the question above to refer
to the Apparel Industry rather then the actual clothing / garments.
Therefore, the proper question should read, "How important is the Apparel
Let's try to put this into perspective. As we all know, the cell phone
has become a very popular commodity in the modern world. As each day
passes, it appears that more and more cell phones are being utilized.
According to some analysts, the cell phone is as important as the discovery
Take a moment to imagine yourself sitting on a commuter bus that is 100%
full to capacity. Each seat, including the drivers seat is full with
an assortment of professional men and women on their way to work.. If there
are 50 people on the bus, how many of them have a cell phone tucked away
in their coat pocket, brief case or purse? Is it fair to say that at least
20 of the 50 passengers have a cell phone? In a big city like Los
Angeles or New York, I think that it is reasonable to assume that this is
an accurate assessment. Picture these people taking their cell phones out
of their hiding places, putting them in their left hand and raising them
straight in the air for your easy viewing.
Here comes the fun part. Continue to visualize 20 people sitting on
a full bus, with their hands lifted straight in the air waving their cell
phone. Now, think really hard. How many of these people are
wearing clothing??? I realize that some of you may have pictured
the bus full of naked people. However, the majority of you had pictured
each and every person fully clothed.
Despite all of the hype regarding cell phones, computers & other electronics,
it is clear to see that clothing is significantly more important.
Some people own a cell phone, but "everyone" owns clothing. Considering
the fact that clothing is so important, it is safe to say that the "Apparel
Industry" is equally important. One can not exist with out the
Therefore, it is our assertion that the Apparel Industry is most important
industry in the entire universe.
Written by Apparel Search Company 10/20/00
Remember, you heard it first at ApparelSearch.com