Sourcing Zone at MAGIC
Fabric at MAGIC
Project Global Trade Show
Each February and August, the fashion
industry converges on Las Vegas for one of the most influential four days
in the business the MAGIC Marketplace. Seventy years in the making,
what started as a small group of manufacturers has developed into the preeminent
fashion market in the world.
MAGIC connects a global audience of serious
buyers and sellers of men's, women's and children's apparel and accessories.
Thousands of retailers spanning single store boutiques to mass market domestic
and international chains come to the Marketplace to access more than 3,000
manufacturers showcasing over 5,000 brands and private label resources.
MAGIC International is the world's largest
and most widely recognized producer of trade shows for the apparel industry.
The MAGIC Marketplace consists of five concurrent running events, providing
the most comprehensive apparel and accessory offerings found anywhere in
MAGIC MARKET WEEK is the largest global market week for contemporary
men's and women's apparel, footwear and sourcing and the most
comprehensive destination for fashion buyers and brands in the world.
Every February and August, the industry gathers in Las Vegas for
inspiration, connection and to shop a portfolio of 10 expertly
merchandised and curated shows across every category, trend and price
point. In fueling the business of fashion, MAGIC MARKET WEEK impacts
what the world will be wearing.
Brief History of MAGIC:
Formerly known as the Men's Apparel Guild
in California, MAGIC was founded in 1933 as an association of Los Angeles
area menswear manufacturers. In 1942, the association, known then as the
Men's Wear Manufacturers of Los Angeles, produced its first show, the Roundup,
in Palm Springs. CA. In that same year, the association also began producing
Market weeks in Los Angeles. Boyswear was officially added to the shows
In 1948, the Men's Wear Manufacturers of Los Angeles
voted to change the name of the association and form a corporation. Since
the membership had grown to include manufacturers outside Los Angeles, the
name was changed to Men's Apparel Guild in California, hence MAGIC.
The growth of MAGIC mirrored that of the California
apparel market and in 1979, MAGIC opened its doors to manufacturers worldwide.
Due to enormous growth, the show relocated from Los Angeles to Las Vegas
In 1995, MAGIC expanded to include women's apparel
with the introduction of WWDMAGIC, a joint venture with Women's Wear Daily.
In 1997, MAGIC purchased Children's Trade
Expo and launched MAGIC kids. Soon after in 1998 MAGIC International was
acquired by Advanstar Communications and became a wholly owned subsidiary
of Advanstar Communications, Inc.
In 2005, MAGIC occupies nearly 1 million square feet of exhibit space each show and attracts
over 95,000 attendees from around the world. Buyers and sellers of men's,
women's and children's apparel and accessories converge twice a year in
Las Vegas for one of the most influential business events in the fashion
In 2005, Advanstar acquired
Pool Trade Show and The Project Global Trade Show.
More about Advanstar Communications:
Advanstar Communications Inc. is a leading
worldwide media company providing integrated marketing solutions for the
Fashion, Life Sciences and Powersports industries. Advanstar serves business
professionals and consumers in these industries with its portfolio of 55
expositions and conferences, 55 publications and directories, 75 electronic
publications and Web sites, as well as educational and direct marketing
products and services. Market leading brands and a commitment to delivering
innovative, quality products and services enables Advanstar to "Connect
Our Customers With Theirs." Advanstar has roughly 1,000 employees and
currently operates from multiple offices in North America and Europe.
MAGIConline.com became the digital home of
Advanstar Global, which included Advanstar
Fashion Group (MAGIC MARKET WEEK and PROJECT NYC) along with the
family of shows.
Advanstar Communications Inc., producer of the biannual MAGIC
Marketplace trade shows in Las Vegas, the biggest apparel trade show in
North America, announced on Oct. 1, 2014 that it would be
acquired for $972 million, by
London-based media company and events producer
UBM Advanstar, part
of UBM Americas, is a US-based event and marketing services business
serving the fashion, licensing, life sciences and powersports
industries. The company owns and operates a portfolio of 54 tradeshows,
100 conferences, 30 publications, and almost 200 electronic products and
websites. Our market-leading brands and a commitment to delivering
innovative, quality products and services enable UBM Advanstar to
âConnect Our Customers With Theirs.â UBM Advanstar is a UBM plc company.
Fashion News Articles Regarding
the MAGIC Fashion Trade Show:
Have you attended the MAGIC trade show events? Share your thoughts about
past events, or let us know your booth number for the next event. You are
welcome to utilize the discussion area below to discuss any issue that is
directly relevant to this trade show.