2019 — Stage announced long-term strategy to convert department stores to Gordmans off-price stores mostly in small mid-west markets, with a goal of reaching 300 total off-price stores by mid-2020.

Stage Stores, Inc. is a Houston, Texas-based regional department store retailer offering moderately priced, nationally recognized brand name and private label apparel, accessories, cosmetics and footwear for the entire family. The Company operates under the "Bealls", "Palais Royal" and "Stage" trade names throughout the South Central states, and under the "Peebles" trade name throughout the Mid-Atlantic, Southeastern, Midwestern and New England states.

1920s — Palais Royal and Bealls are founded as Family Owned Businesses.

1988 — Three Bealls Brothers merged with Palais Royal to form Specialty Retailers Inc. (SRI), a private company based in Houston.

1992 — SRI acquired 76 store retail chain Fashion Bar of Denver, whose stores included a Juniors’ chain called Stage.

1994 — 45 Beall-Ladymon stores were acquired and the names were changed to Stage.

1996 — SRI acquired 34 Uhlman’s stores in Indiana, Ohio and Michigan.

1996 — The company went public under the name of Stage Stores, Inc.

1997 — Stage Stores purchased 246 store chain C.R. Anthony Company located in the South Central US and reopened under the Bealls and Stage logos.

2001 — Stage Stores is reorganized.

2003 — Stage Stores acquired Peebles, Inc. which operated 136 stores in 17 states, maintaining the Peebles name and administrative office in South Hill, Virginia.

2004 — Stage Stores exceeded $1.0 Billion in sales volume.

2006 — Stage Stores acquired the BC Moore chain of 78 locations in 4 states. Sixty-nine of these stores were reopened under the Peebles name and the remaining nine stores were closed.

2009 — Stage purchased the Goody’s name through the Goody’s bankruptcy auction. The Company began using the Goody’s name in select markets in which there is strong customer awareness and recognition of the name.

2010 — Stage Stores launched its eCommerce website.

2012 — Stage Stores launched its new private label credit card loyalty program with enhanced. cardholder benefits; launch was accompanied by reissue of over 2 million credit cards.

2013 — Stage Stores consolidated its South Hill administrative office into its Houston headquarters.

2013 — Stage Stores replatformed its eCommerce website with enhanced functionality; site goes live in time for holiday shopping period.

2016 — Stage Stores launched Style Circle Rewards, to encourage and reward customer loyalty for both private label credit cardcardholders and non-cardholders.

2017 — Stage Stores entered the off-price segment with strategic Gordmans Acquisition.

2018 — Stage began testing the conversion of department stores to Gordmans off-price stores.

2019 — Stage announced long-term strategy to convert department stores to Gordmans off-price stores mostly in small mid-west markets, with a goal of reaching 300 total off-price stores by mid-2020.

Stage Store - store locator

The Company's principal focus is on consumers in small to mid-size markets. The Company has recognized the high level of brand awareness and demand for fashionable, quality apparel by consumers in small and mid-size markets and has identified these markets as a profitable and under-served niche.

Gordmans

Stage Store Corporate Information

ML1708, ML101419