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Seafolly Girl Swims Into Summer

From: ASAP


Sydney, Aust. (September 2003) – With summer just around the corner, Seafolly Girl is set to create a sensation with it’s 2003/2004 range of swimwear and accessories.

This year, young girls can choose to go glam in 70’s inspired halter bikinis, surf-chick in boardies or vintage in lace up-singlets and skirts with matching kaftan shirts. Bold hawaiian prints, triangle cuts, geometric prints, gorgeous beading, ribbons and butterfly embroidery are all synonymous with the 2003 /2004 Seafolly Girl range.

Girls who like to accessorise will be heaven with Seafolly Girl’s range of matching visors, bucket hats, shoulder bags, thongs, beach bags, towels and sneakers.

And with the introduction of Separates, for the first time ever girls will be able to mix and match a variety of styles to create their own ‘summer fashion statement’.

Seafolly Girl is one of the first ever swimwear brands to offer Separates in the children’s market, and expects the range to be a massive success with parents and young girls alike.

“Seafolly Girl recognises that children are more in tune with fashion trends and brands, and as a result are more conscious about creating their own ‘look’ at a younger age,” says Mr Anthony Halas, Managing Director of Seafolly Girl.

“Parents are also seeing their kids to be a reflection of their own style and so are more conscious when it comes to choosing clothing.”

Retailers who stock Seafolly Girl Separates can re-order as many times as they need to during the season and enjoy delivery in 24 hours from the time of ordering, so topping up stock has never been easier.

Seafolly is confident the innovations being offered in Seafolly Girl will cause the range to double its business in the next 12 months.

Seafolly intends to strengthen its relationships in 2003 with specialty retailers and surf stores while investigating new opportunities for its Seafolly Girl Separates range. The company is also looking at growing business with its current retailers and expanding into new trading areas.

Seafolly Girl is now available at surf stores, swim stores and David Jones.

About Seafolly Founded by husband and wife team Peter and Yvonne Halas in 1975, Seafolly has been capturing the essence of Australian beach culture for more than 28 years.

What began as a small time operation is now a major swimwear fashion empire, producing over 2 million articles of clothing and enjoying a market share of 35 per cent between its labels Seafolly and Seafolly Girl. Sales figures from the current 2002-2003 summer season are already up 20 per cent on the previous period.

Despite this success, Seafolly has remained privately and 100% Australian owned. Seafolly is a style, a colour and a perfect fit for every body.

About Seafolly Girl Created in 1992 in response to massive retailer and customer demand, Seafolly Girl is the only brand on the market to offer a range of young girl’s swimwear to surf stores, children’s boutiques and department stores alike.

From its humble beginnings as a sister company to the massively successful women’s fashion swimwear brand, Seafolly, Seafolly Girl has grown steadily each year to become the number one girls swimwear brand in many major stores. Seafolly Girl is also internationally recognised with stock exported to Selfridges in London and Galleries LaFayette in France.

Seafolly Girl has continually adapted and expanded its range to keep it fresh and exciting for young girls. In 1999 Seafolly Girl introduced accessories and a toddler range. Now with the introduction of Separates in 2003/2004 season, Seafolly Girl is set to create fashion history again.

Despite this success, Seafolly Girl has remained privately and 100% Australian owned.

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