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Rocky Shoes & Boots New Line

From: ASAP


Rocky Shoes & Boots, Inc. launched the ROCKY(R) Kids and ROCKY(R) Gear lines of children's footwear, apparel and accessory products last week at the Shooting, Hunting, Outdoor Trade (SHOT) Show in Las Vegas, Nevada. These products complement the Company's leading position in the rugged outdoor footwear market and will be sold through existing sales channels. Initial response to these new lines at the SHOT Show was positive, including substantial commitments from several of the Company's key accounts. The ROCKY(R) Kids line offers several popular styles of ROCKY(R) footwear in children's sizes, while ROCKY(R) Gear includes 15 styles of socks and several styles of lined and unlined parkas, jackets, pants, bib overalls, and fleece apparel. All of these items are being sourced through production agreements with third-party manufacturers in accordance with the Company's strict product specifications. These two new lines will only be available to retail and catalog accounts that also purchase ROCKY(R) footwear. The apparel will be displayed in retail stores at ROCKY(R) Gear outfitter stations and also be highlighted in retail catalogs of major accounts. Mike Brooks, Chairman and Chief Executive Officer, commented "We are very pleased to offer our customers additional ways to enjoy the ROCKY(R) brand. These new products are a solid fit for individual and family lifestyles. Additionally, they reflect value and innovation-two important attributes the ROCKY(R) brand is known for among our loyal and growing customer base. During the past two decades we have worked diligently to build the ROCKY(R) brand and the introduction of these new lines represents a strategic extension of those efforts." Mr. Brooks added, "We anticipate these new products will contribute to the Company's sales and profitability for the year 2002. Our outlook is influenced by the fact that we already enjoy a solid base of business through the previous licensing arrangement, which we believe can be expanded to include a higher percentage of our retail and catalog accounts." The Company recently re-acquired the licensing rights to ROCKY(R) Kids and ROCKY(R) socks. License fees attributable to these sales were realized during the year 2001. Beginning this year, sale of these products will be recorded as sales on the Company's financial statements.

About Rocky Shoes & Boots, Inc. Rocky Shoes & Boots, Inc. designs, develops, manufactures and markets premium quality rugged outdoor, occupational and casual footwear, as well as branded clothing and accessories. The Company's products are marketed through several distribution channels, primarily under the registered trademark, ROCKY(R). This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding substantial commitments for ROCKY(R) Kids and ROCKY(R) Gear from several of the Company's key accounts (paragraph one), anticipation that the new product lines will contribute to the Company's sales and profitability for the year 2002. and the belief that this business can be expanded to include a higher percentage of the Company's retail and catalog accounts (paragraph four). These forward-looking statements involve numerous risks and uncertainties, including the risk that the Company can produce and deliver the military boots in accordance with the agreement and other risks inherent in the Company's business detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission, including the Company's annual Report on Form 10-K for the year ended December 31, 2000. One or more of these factors have affected, and could in the future affect, the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward- looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation, that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.


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