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Gadzooks Springs 'Island Style'

From: ASAP


Gadzooks, Inc. announced its spring 2002 visual and marketing campaign. In addition to providing an exciting spring assortment for the teenage customer, Gadzooks will incorporate an "Island Style" visual theme in their aggressive national print media campaign, in-store events and gadzooks.com . Each storefront will showcase the hottest brands and fashions and will be complimented with the exciting "Island Style" theme. The extensive national print campaign celebrates spring break in the life of a teen, and will be featured in Seventeen, Teen People, YM and Spin beginning in March. Gadzooks will partner with key vendors to support in-store events to increase customer traffic and brand awareness. Beginning in February, Gadzooks will launch a "South Beach Style" register-to-win promotion by offering consumers the chance to win a trip for two to the Winter Music Conference at South Beach in Miami, Florida. During the month of March, the company will roll out an in-store register-to-win promotion featuring one of today's hottest recording artists, Toya. The "Ready. Set. Shop with Toya" promotion will allow customers to register for a chance to win a $1,000 shopping spree at Gadzooks with Toya. This register-to-win promotion will also be featured in the April issue of YM magazine to direct customers to their nearest Gadzooks. During April and May, store locations will offer a giveaway trip to the Bahamas and an opportunity for one lucky winner to plan and throw their very own "Hometown Summer Bash", respectively. Gadzooks.com will provide an additional marketing avenue for the company's 425- plus store locations. The site will feature current spring fashion trends, a monthly calendar of events, vendor sponsored register-to-win page, along with additional pages that offer interactive elements. Key vendors will be featured throughout the site to highlight brands that can be found in each Gadzooks' location. Commenting on the spring visual and marketing strategy, Gadzooks' president and chief merchandising officer, Paula Masters stated, "We have engineered a comprehensive and powerful marketing package for 2002 that underscores the importance of further positioning ourselves as a specialty retailer as we continue to build the Gadzooks' brand image through innovative marketing techniques focusing on print media, direct mail and event sponsorships. We feel confident that our aggressive marketing strategies will increase customer traffic and support increasing top line sales." Dallas-based Gadzooks, Inc. is a specialty retailer of casual apparel and related accessories for young men and women principally between the ages of 14 and 18. Established in 1983, Gadzooks currently operates over 425 mall- based stores in metropolitan and middle markets in 40 states.

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