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NEW YORK, Feb. 20 /PRNewswire/ -- No where was the revival of denim as a fashion statement more apparent than at 7th on Sixth's first-ever all-denim fashion show, YM MegaDenim. With top designers and brands, such as Hippie Jeans, DDCLAB, Adriano Goldschmied, and Levi's(R) showing their latest trends for Fall 2002, it was easy to see why denim has made such a huge comeback in the past few years. Focusing on the versatility of denim, including denim as a suit and retro-looks, these popular designers and brands brought denim to a whole new level through fabric and fiber innovations and creative combinations of vintage styles with modern designs. "By combining technologically advanced fabrics and fibers with artistically designed garments, denim is always evolving in fashion," states Savania Davies-Keiller, co-owner/director and designer for DDCLAB, along with Roberto Crivello. "We've seen that our customers now want more than just style from their jeans -- they also want comfort and fit, which is why we are constantly looking for new ways to reinvent denim, such as using Lycra(R) to create a freedom of movement rarely experienced in yesterday's denim styles." The addition of innovative fibers such as Lycra(R), the brand from DuPont Textiles and Interiors for its premium stretch fibers, to denim creates a new element of increased comfort and fit in both new and already-popular trends, like low-rise jeans and sexy denim blazers. Seen over and over again on the MegaDenim runway, jeans with Lycra(R) are becoming a natural way of life for avid denim fans, including both designers and consumers. In addition to fabric innovations, the showcased MegaDenim designers and brands also experimented with the combinations of different styles and time periods to create novel approaches to modern denim trends. The broad range of looks shown included low-rise waists and crushed fabrics, as well as muddy-streaked and vintage finishes.

Specific MegaDenim designer looks included: DDCLAB used inspiration from both the big city and the country to produce very relaxed, lived-in ensembles. A comfortable mix of prep school sophist and youthful, migrant vagabond, DDCLAB's runway looks included wide leg jeans with a "Glass Finish" denim vest, both using Lycra(R) for increased comfort and movement. Hippie Jeans featured images of individuality and freedom through the use of unique, fashion forward silhouettes and fabric treatments, such as a low-rise, long skirt with scalloped-back blazer, both in a dark chamonix wash denim with Lycra(R); or low-rise saddleback jeans with frayed hems worn with a fitted denim hook-n-eye vest, both made with Lycra(R). AG Adriano Goldschmied Jeans brought out the "soul" in denim through looks inspired by the 70's era, including a redesign of the 70's version of the pea coat paired with jeans made with Lycra(R); and a "Sergeant Pepper" look created by a cut-away jacket and knit lace ruffle sleeve combined with a self-belted jean with Lycra(R) with Adriano Goldschmied's signature broken mirror buckle. Levi's(R) delivered a range of sexy modern fit and finishes that draw on the heritage of the Levi's(R) brand to convey looks that are sexy in form and function, as well as in attitude, including styles such as low-rise bootcut jeans in "Dazed 75" finish with an indigo-colored True tee shirt.

Invented 40 years ago, Lycra(R) is a registered trademark of DuPont Textiles and Interiors for its premium brand of stretch fibers. Never used alone, but blended with cotton, nylon, wool, polyester and other fibers, Lycra(R) adds comfort, fit, freedom of movement, and shape retention to apparel. Lycra(R) is widely used today in ready-to-wear garments for men, women and teens, as well as in hosiery, socks, intimate apparel, swimwear, activewear and most recently in shoes.

DuPont(TM) and Lycra(R) are trademarks or registered trademarks of E.I. du Pont de Nemours and Company. Only DuPont(TM) Textiles and Interiors makes Lycra(R).


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