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PlusSize.com Launches My Virtual Model

From: ASAP


My Virtual Model Inc., developers of standard- setting online visualization and sizing technologies, and PlusSize.com, the leading online shopping destination for the plus-size woman, today announced that ELISABETH BY LIZ CLAIBORNE (NYSE: LIZ), SIZEAPPEAL, JUST MY SIZE and ULLA POPKEN are the first brands to use the My Virtual Model(TM) Dressing Room 'live' on www.PlusSize.com . Other well-known apparel brands will soon be joining this prestigious list of plus-size designers (see www.PlusSize.com for details). PlusSize.com is an Internet shopping portal, serving women size 12 and up, that features select collections from more than 40 leading retailers. PlusSize.com is also the first and only Internet portal catering to the plus- size market to offer My Virtual Model(TM) visualization technology. Women can now 'try on' clothes from the comfort of their homes, or any other location with Internet access. To create a model, users provide personal information including height, weight, hairstyle and hair color. The process is simple and takes just a few minutes to complete. Each password-protected model is completely confidential and saved for unlimited repeat use. The My Virtual Model(TM) Dressing Room offers an unprecedented level of online service to plus-size women, a group of shoppers who have often been poorly served by the traditional retail industry. "My Virtual Model(TM) technology enriches the online shopping experience," said Louise Guay, CEO, My Virtual Model Inc. "Helping plus-size women look their best is particularly rewarding because they have often been overlooked by the fashion industry. As a woman, I can understand that all women want to feel attractive and look sexy - regardless of what size they wear," Ms. Guay added. "Our partnership with My Virtual Model Inc. accomplishes two important goals for us," said Jeff Recker, CEO, PlusSize.com. "It establishes the value proposition of the plus-size consumer as the driver of fashion technology advancement and it provides targeted access to merchants interested in better serving this $20 billion market that - according to independent studies - represents the majority of American women," Mr. Recker added.

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