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Eddie Bauer Retail Marketing Division

From: ASAP


Eddie Bauer today announced the appointment of Gary Yiatchos to head its Retail Marketing Division. As Divisional Vice President, Yiatchos will lead the retail marketing team to drive traffic, customer conversion and the integration of all retail and in-store communication. He will also provide critical brand development leadership for Eddie Bauer. Yiatchos will report directly to Mark Staudinger, vice president, marketing division for Eddie Bauer.

"Gary brings a wealth of experience, expertise and innovative thinking to the marketing division," said Staudinger. "We're very excited to have someone of Gary's background join Eddie Bauer. His 20 plus years of experience in retail marketing and merchandising will bring fresh insights and strategic thinking skills to our business."

"I'm very happy to be joining Eddie Bauer at this time," Yiatchos said. "Eddie Bauer is a premiere American brand, defined by an uncompromising commitment to quality, value and customer service. My role will be to ensure those qualities, together with other significant and unique brand attributes, are clearly communicated to both our current and future customers."

Yiatchos comes to Eddie Bauer from Federated Department Stores where he served as senior vice-president of corporate marketing. He also held key positions at Seattle-based Bon Marche (a division of Federated) including SVP of marketing, VP/DMM of cosmetics, and as a buyer for Men's Sportswear.

A leading tri-channel specialty retailer, Eddie Bauer, Inc. offers distinctive clothing, accessories and home furnishings for men and women that reflect a modern interpretation of the company's unique outdoor heritage. Emphasizing classic styles, Eddie Bauer offers versatile, comfortable, high-quality merchandise through its two retailing concepts: Eddie Bauer(R) and Eddie Bauer Home(R). In its 82-year history, Eddie Bauer has evolved from a single store in Seattle to a tri-channel, international company with more than 590 stores, 110 million catalogs and online Web sites: eddiebauer.com, eddiebauerhome.com, and eddiebaueroutlet.com. Eddie Bauer operates stores in the U.S. and Canada, and through joint venture partnerships in Germany and Japan. Eddie Bauer is a wholly owned subsidiary of The Spiegel Group

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