Emilio Pucci For Women: Learn About The Emilio Pucci Fashion Brand For Women presented by Apparel Search
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Don Emilio Pucci, Marchese di Barsento was a Florentine Italian fashion designer and politician. He and his eponymous company are synonymous with geometric prints in a kaleidoscope of colors.
Setting up his atelier in the Pucci family's grand palazzo in the heart of Florence, Emilio began working closely with expert fabric manufacturers in Italy to pioneer and patent revolutionary stretch fabrics that eschewed the heavy, rigid fabrications largely in circulation at that time. Contrary to his design contemporaries, Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement. His stretch silk and cotton jerseys were weightless, unlined, and wrinkle-proof - precursors for a modern, travel-friendly wardrobe that captivated a new generation of modern, active women.
It was during the ‘50s that Pucci began developing his signature prints: graphic, abstract designs inspired by the world around him – Sicilian mosaics, heraldic banners, Bali Batiks, and African motifs. It was the first time that such pulsing geometric patterns had been incorporated into clothing and the effect was highly original, so much so that the international fashion press, smitten by his bold, radical approach, crowned him “The Prince of Prints”. Each print was like a work of art born upon a silk canvas, framed with a decorative border and signed in the artist's name – “Emilio”. He brought a luscious, bright color palette to his craft.
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Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement. His designs featured sensual, free-flowing lines that followed the natural curves of the body - effortlessly elegant clothing which took women from day to evening. Additionally, Emilio offered a holistic design vision that ranged to interiors, lingerie, eyewear, perfumes and more, providing an expanded group of consumers with access to designer goods for the first time.
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Pucci made ends meet by teaching Italian and giving ski lessons in Zermatt. It was there that in 1947 a streamlined ski outfit he designed, initially for himself and then for his enthusiastic socialite friends was photographed by a fashion photographer and published in Harper's Bazaar USA, giving rise to a fashion phenomenon that continues to reverberate to this day.
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Emilio Pucci |
