Sales channels

Hillhouse Tailors is a service-based company selling custom dress shirts to the U.S. market.

The company has pursued three primary sales channels, the biggest being online retail. Through the company website, customers create a measurement profile to their specifications. To customize a dress shirt on the site, clients have the opportunity to select from an array of fabric, pocket, collar, cuff, placket, pleat and monogramming styles.

Hillhouse Tailors has initiated partnerships with established men's retail stores and has formed a traveling sales team to travel on site to corporations and organizations providing complimentary measurement and ordering sessions. The company has introduced its product offering to companies such as The Hartford, CIGNA, UTC, AETNA an others throughout Connecticut.

Celebrity Clientele

Hillhouse Tailors and Michael Forde designs has been worn by the New York Giants special team/wide receiver David Tyree. Tyree was outfitted in the company's dress shirt and M. Forde suits for the 2008 New York Emmy Awards.

Competition

Major competitors of Hillhouse Tailors include Brooks Brothers, Joseph A. Bank, Thomas Pink and similar online retailers. The company strives to attain competitive advantage through pricing, quality and convenience.

The Future

In early January 2008, Hillhouse tailors teamed up with Esquire Magazine's 2005 Best Dressed Real Man of New York City, designer and fashion consultant, Michael Forde. Together, the partnership has combined resources to launch a new line of custom tailored suits as well as the creation of a women's dress shirt line.