|Levi Strauss &
Levi Strauss & Co. Profile Levi Strauss Biography Designer Profiles Popular Brands Fashion Industry Color Trends / Forecasting Artist Guide Merchandising Fashion Industry News Women's Levi's Brand Men's Levis Brand
Levi Strauss & Co. is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came to San Francisco, California to open a west coast branch of his brothers' New York dry goods business.
Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions:
The company employs a staff of approximately 8,850 people worldwide.
One of Levi's customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from Levi Strauss & Co.'s wholesale house. After one of Jacob's costumers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Jacobs did not have the required money to purchase a patent, so he wrote to Levi suggesting that they both go into business together. After Levi accepted Jacobs' offer, on May 20, 1874, the two men received patent #139,121 from the United States Patent and Trademark Office, and the blue jeans was born.
Designer Definition (from U.S Department of Labor)