Find the perfect career in the fashion industry.
Merchandising is a process of selling services or merchandise such as clothing, footwear, fashion accessories. The process of merchandising starts with identifying target customers, setting a price for a particular product, negotiation terms and finally delivering the product to the customer. The process of fashion merchandising has many tasks & responsibilities.
One way of looking at the process of fashion merchandising is that merchandising is any practice which contributes to the sale of products to a "retail consumer". Another, and possibly better, definition is that, merchandising is a set of activities for selling products, merchandise, service to the "target customer" with the help of merchandiser. The term does not have to specifically used for the retail sector. Fashion merchandising can take place at various other levels of the supply chain including at a manufacturing or wholesale level, etc.
The fashion industry has several needs for merchandisers which go beyond the retail segment of the industry. For example, wholesalers utilize merchandisers to arrange women's fashion showrooms so that they are presentable when buyers visit the office. Apparel manufacturers and wholesales may also require the employment of a merchandiser for setting up booths at trade shows or with the organization of their clothing collections.
At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
To make a long story short, the womenswear market has a wide variety of employment opportunities available in the field of merchandising
- Learn about fashion merchandising in our apparel industry terminology section.
Women's Fashion Merchandising Job Search Engines:
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You may find the following employment opportunity categories to be of interest:
Below is more information about merchandising:
In the supply chain, merchandising is the practice of making products in retail outlets available to consumers, primarily by stocking shelves and displays.
In marketing, one of the definitions of merchandising is the practice in which the brand or image from one product or service is used to sell another. Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, which then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image. For the owners of the IP (intellectual property) in question, merchandising is a very popular source of revenue, due to the low cost of letting a third party manufacture the merchandise, while the IP owners collect the merchandising fees.
The most common adult-oriented merchandising is that related to professional sports teams (and their players). A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. Sometimes a brand of non-media products can achieve enough recognition and respect that simply putting its name or images on a completely unrelated item can sell that item. In the women's fashion market merchandising and marketing go hand in hand.
Find various fashion merchandising services and resources.
Learn about and find fashion jobs in the clothing, footwear, or textile industry:
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