Industry Overview Sample Page from the Sunglasses China Sourcing Report - fashion industry reports - Sourcing Sunglasses from China
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China sunglasses suppliers continue to rely on their traditional strengths: OEM work, high output and low price. But as competition among export suppliers in China heats up, more makers are adding a fourth dimension to attract buyers
the capability to develop unique designs.

With exports reaching an estimated US$370 million in 2004, China produces sunglasses in fashion, sports and children's models. While low-end and midrange models still dominate output, the number of high-end designs being offered is increasing, even as quality and innovation in all price ranges improve.

More China suppliers are realizing that offering the world's lowest prices is no longer enough to ensure survival. As a result, R&D expenditure is rising as the country's 300 or so exporters compete to launch designs with special features. Of the 73 suppliers featured in this report, 71 percent plan to boost R&D spending in 2005.

Even in Wenzhou, China's main hub of low-end production, more suppliers over the past couple of years have enriched their lines by investing in development of value-added models.

China sunglasses makers see frames, not lenses, as the main selling point of their products. To gain an edge over the competition, makers are enhancing R&D work on models with unique-looking frames, including wraparound, oversized, translucent and patterned versions.

Fashion sunglasses are the country's biggest line, accounting for about 50 percent of export output. Sports sunglasses make up a third and children's models account for the rest. Models with both plastic and metal frames are offered. Most sunglasses are unisex designs, although some designs specifically for men or women are manufactured.

OEM orders are the core business of the industry. China suppliers produce sunglasses for such wellknown companies as Wal-Mart, Guess, Disney, Polaroid and Marks & Spencer. Most makers currently do not offer in-house labels. But as more makers enhance their design capability, we see the number of them with in-house brands increasing.

We also see continued solid growth for the industry as a whole. A 12 percent expansion in China's sunglasses exports is projected for 2005, and our survey findings support this. Some 85 percent of companies interviewed in this report anticipate higher sales in the coming year. Growth will be fueled largely by increased demand in the European Union.

In reaction to higher material and operating costs, many suppliers plan to inflate product prices in 2005. Soaring international petroleum prices are having an impact on the cost of plastic frame and lens materials used by China sunglasses makers. Other operational challenges are eating into makers' profit margins, too, creating a situation conducive to price increases.

Suppliers in many of China's coastal cities are contending with a shortage of skilled workers. During the past two decades, people from rural northern and interior provinces flocked to factory jobs in booming metropolitan areas of Zhejiang, Fujian and Guangdong provinces. But those workers are now opting to return home, where economic growth is offering them opportunity for convenient local employment. In response to the labor shortage, sunglasses makers now have no choice but to attract workers with higher wages.

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  Industry snapshot      
 
No. of exporters
 
30
 
  Annual exports (2003)   US$332m  
  Export ratio   91%  
  Capacity utilization   75%  
 

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China's sunglasses manufacturers continue to rely on their traditional strengths: OEM work, high output and low prices.

But as competition heats up, more makers are adding a fourth dimension to attract buyers
the capability to develop unique designs. As a result, R&D expenditure is rising quickly.

This 113-page China Sourcing Report highlights these and many more recent trends, with a comprehensive industry overview giving details of new products, price strategies and more.

It also provides you with in-depth, impartial profiles of key China sunglasses suppliers that you can use to pre-qualify manufacturers on your next sourcing trip.



  Suppliers: 73 Products: 165 Pages: 113 Published: Nov 04 Price: US$395

All information contained in China Sourcing Reports is the result of original, independent and impartial research conducted by Global Sources analysts.    Apparel Search is working in association with Global Sources to help promote this sourcing report to the international fashion community.  If you have questions about the report or status of your orders, please e-mail Xue Mei for further assistance.

The Sunglasses China Sourcing report has been developed and maintained by Global Sources.  Apparel Search is working in association with Global Sources to help promote this sourcing report to the international fashion community.

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