Alion Textile Co. Ltd
Guangdong-based Alion produces 500 tons of
knitted fabrics and garments each year and
registered total sales of US$18 million in 2003.
Established in 1998, the ISO-certified company is a
joint venture between three Hong Kong-based
companies and the China Textile Machinery (Group)
Co. Ltd, a conglomerate of machinery manufacturers,
scientific research organizations, and
non-industrial and share-holding enterprises
distributed throughout 12 provinces and
municipalities in the mainland.
T-shirts and polo-shirts make up 78 percent of
Alion's total sales at a value of US$14 million, and
the rest comes from sales of outerwear, trousers and
skirts. Although exports account for only 19 percent
of total T-shirt and polo-shirt sales, this
percentage has already increased 12 percent over the
past year and is expected to grow by up to 20
percent in 2005.
Alion's main export market is the United States,
absorbing 40 percent of the company's shipments. The
European Union is next with a 25 percent share
followed by Asia with 20 percent. The remaining
exports are shipped to Eastern Europe and the Middle
Forty-three percent of export orders are produced
on an OEM basis. Some of Alion's clients include
Tomen Corp. of Japan and Chickeeduck of Hong Kong.
Alion produces low-end to high-end T-shirts and
polo-shirts, which are mainly sold to the domestic
market under the company's in-house SI+ brand name.
Export models are priced from US$1 for low-end
styles made from pure cotton fabric, with basic
round neck and print, to US$15 for high-end
versions, using modal blends with quick dry
functions. The company's best-selling models are the
midrange mercerized shirts with quick dry properties
priced at about US$8.
Men's models account for 70 percent of Alion's
total polo and T-shirt output, and more than half of
this percentage is polo-shirts.
Alion's 32-member R&D team focuses product
development on improving the features of polo shirts
and T-shirts using anti-sweat and quick dry fabrics.
The team also coordinates with the sample production
group to produce counter samples, and the cutting
group to optimize lay out and fabric cutting using
Alion produces 80 percent of its fabric requirements
using circular knitting machines installed at its
10,000sqm factory in Foshan, Guangdong. Printing,
dyeing and other finishing processes are
subcontracted to neighboring factories.
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