Sassy Sarongs Launches 2009 Collection at ISAM
Fashion Article Posted August 25, 2008 

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Sassy Sarongs will debut it's 2009 collection at the ISAM show in Las Vegas, August 25th through the 27th, booth number 42907.

Inspired by European style, this swimwear accessory line has been over two years in the making. Designed at the Scottsdale headquarters and manufactured in Los Angeles, these sarongs are made of luxury cotton voile fabric available in countless solid colors and vibrant prints. "Our prints utilize the latest in digital technology which enables us to create beautiful designs with limitless colors and combinations" states Lisa Zajdel, the owner of the company.

One of the key elements of the Sassy Sarongs line is versatility. Since the fabric is lightweight 100% cotton, the sarong is comfortable, easy to care for, and can be tied in endless amount of ways that are sure to flatter the woman wearing it. "I want the woman that wears our product to feel comfortable, beautiful
.Sassy!" states Lisa. "A recent national magazine poll indicates that over 80% of women do not feel confident in a swimsuit. I am here to change that." Retail price points of the collection range start at $49.00.

Lisa Zajdel has over 15 years of retail and merchandising experience working at some of the largest retailers in the country, Kohl's, Liz Claiborne, and Belk Department Stores. After relocating to Arizona, she remained connected to the fashion industry through various projects while preparing for the launch of Sassy Sarongs.

How will you wear it?

            

The history of the sarong:

The word sarong is from the Malay word for "covering". The sarong originated in Java and the Malay Archipelago and consists of fabric wrapped and tied around the body at the waist or arms. Dutch traders brought introduced the sarong to Europe in the sixteen century where they are still very popular today. Sarongs are worn by both men and women. A sarong, also known as a pareo, can be worn many different ways but is most often used as a wrap over a swimsuit.


You can learn more from the Sassy Sarong Profile on the Fashion Industry Network.


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