All of the LEE337 Apparel "Braid in America" line, are original designs that have been created using a braided technique that has been mastered over the years.  Early 2008, after watching CNBC's The Big Idea with Donny Deutsch, It was decided, to do something with the idea. An email in March, gave an oportunity to pitch the idea in Arizona at The Lucky Napkin Live Event. Amilya Antonetti, one of The Big Idea experts from the show (and just an amazing person and mom) and co-founder of The Lucky Napkin had put together her own team of experts and was launching her own big idea with a live event. Out of six hundred plus pitches at the live event, and ten thousand plus submission on their website, the soon to be apparel business was fortunate enough to be one of forty people invited back to Arizona to attend Amilya's first Mind to Market Weekend. A mentorship program designed to help entrepreneurs take their idea to the next level.

Since May 2008, a new small business has been created now to be known as LEE337 Apparel and a brand new line of ladies apparel was designed using an older braiding technique, while creating a very unique look that is sure to be popular with todays trendy layering style of fashion. The new owner/designer's manufacturing will be kept here in the US, so it seemed that the new line had to be "Braid in America". A live website at: lee337apparel.com was created to launch the new line and small business.