LA Manufacturer Predicts Diversity At Retail Inspired by Election
Fashion Article Posted November 18, 2008  

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SoCal's Ethnicitee Leads the Change Movement One Tee at a Time

As post election results energize Americans nationwide, Southern California tee shirt manufacturer Ethnicitee today predicts a new era of cultural diversity could hit the beleaguered retail sales floor this holiday season.

This presidential vote will radically change how merchants plan their buying assortments,
says Founder and CEO, Dr. Alan Bernstein.
The power of diversity and inclusion fueled the election and will now reinvigorate recessionist shoppers to use their purchasing power in a meaningful way.

Predicting niche market consumer trends as the only hope to boost retail's lackluster sales, the Orange County surgeon turned fashion designer believes his company's positive message appeals to a growing core of loyal customers and he forecasts that other brands and products with a strong unity platform could engage shoppers and provide meaningful sales opportunities for retailers in the bleak months to come. 

Using cultural iconography like postage stamps and travel souvenirs, Ethnicitee screen prints snapshots of Rwanda, the mythology of alien encounters in Nicaragua, a peace campaign from the Cayman Islands and vintage artwork from the Yugoslavian Red Cross onto its womens and mens tees. Most artwork is licensed from directly from governments with a percentage of proceeds donated to causes from each nation.

We've had tremendous interest from retailers like Nordstrom and Macy
explains Bernstein. Store buyers are starting to understand the new conscious spending.

Forward thinking innovators like Target have had much success with this format, specifically its Global Bazaar where shoppers are introduced to products from far-flung regions like Africa, Indonesia and Mexico. Spotting a big hole on the Better Department selling floor, Ethnicitee plans to expand its product range for Spring 2009 and beyond.

Ethnicitee sells its Made in California tees to specialty retailers nationwide including Gary's in Costa Mesa and On Board in Laguna Beach. The company's online portal attracts orders from blogs and social networks worldwide. Ethnicitee supports a diverse platform of philanthropy, actively funding efforts in war-torn regions around the globe and contributing substantial profits to cause marketing. A recent link up with Charity:Water generated proceeds for the fund's safe drinking water initiative.

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