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FASHION
WEEK POST RELEASE
Event: SAN
PAREDES Installation Show by Paul Magalad
Mercedes
Benz Fashion Week LA
When: March 17, 2005
Location: Gallery 825
825 N. La Cienega Blvd
Los Angeles, CA 90069
(Los Angeles, CA, 17
March 2005) - Australian-born Paul Magalad gave loyal fans more reasons
to covet his avant garde San Paredes collection this season, with a
highly successful installation show integrating live models, abstract art and
dueling guest DJs. Despite formidable competition from the Marc Jacobs store
opening just 2 blocks away, the lively party attracted over 500 guests, major
press and notables (including Tatyana Ali, Cher Calvin from KTLA,
writers from WWD, WGSN, Vogue France, and buyers from
Neiman Marcus and Fred Segal) who sipped on Australian wines and
premium champagne while perusing the iconoclastic pieces. Three first-time
sponsors collaborated on this event, jurying local designers to headline their
Fashion Week debut. It was Paul's iconoclastic style and guerilla-style
marketing in previous seasons that won his prominent slot as the featured
talent.
Gallery 825, which operates as an arm of the venerable Los
Angeles Art Association provided the prestigious location, while online
fashion resource Apparel Search (www.ApparelSearch.com)
contributed funding and marketing support for the event. The Skyline
Studios, a full-service design firm in the Fashion District, hosted the
party. We design for many brands who show during Fashion Week sites principal
Debra Stevenson but hosting this event was a more visceral way to support
local talent.
Easily distinguished by signature gathering, rouched rosettes, asymmetrical
pleating and sculptural draping, the SAN PAREDES collection stands in
sharp counterpoint to other West Coast brands. Designer Paul Magalad
constructs every piece by hand with tiny tacking stitches, never relying on
conventional flat patterns and drapes each one individually on the body. He
dressed Mrs. Hubert Davis for her walk on the red carpet (2005 Oscar Nomination
Hardwood) and Lindsey Lohan in Freaky Friday. His impromptu show during
October's Fashion Week took place in a Chinatown parking lot and was featured on PBS: The Huell Howser Show. Footage from Thursday's phenomenal show was picked
up by New York's La Loca Entertainment and has also prompted a confirmed
hosting role on SITV for the designer.
* * * * *
For more information, please contact:
Debra Stevenson, The Skyline Studios at 213.624.1070 or debra@theskylinestudios.com
and
Joyce Tsang, San Paredes Public Relations at 310 806 2868 or
jt@sanparedes.com
3rd Press Release - post event release
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