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Too Inc. TOO
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April 2006:
Too, Inc. aims to be a world-class brand for
the ‘tween (ages 7 to 14) girl. To accomplish this, Too operates two
divisions that create magical places for the ‘tween girl. At Limited Too,
the company sells apparel, swimwear, sleepwear, underwear, footwear,
lifestyle and personal care products for active, fashion-aware ‘tween girls.
Limited Too currently operates more than 560 stores in 46 states and Puerto
Rico and has a select number of international franchised stores. Limited Too
publishes a catalog coinciding with key ‘tween shopping times throughout the
year, and conducts e-commerce on its Web site. Too
Inc. became a fully independent public company in August 1999, in a spin-off
to shareholders of The Limited. The Limited had established "Limited Too"
brand stores adjacent to or as departments within The Limited stores. In
1996, a new management team recognized that its core customer had her own
emerging sense of style and revised the strategy to create a focused and
differentiated brand image for fashion-aware 'tween girls. |
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