we currently are not using the Kontera advertising system actively on
our website. However, we are leaving this page available for your
review incase we accidentally left the code on any of our pages.
Below is for historical reference or if we decide to add the links back
on the site.
The In Text
Advertising Solution for Publishers
ContentLink In-Text Ads for
ContentLinks are contextually relevant ads
and information units dynamically linked to keywords on a
publisher's web page. The keyword is linked to the most relevant
and highest paying text ad from among Kontera's thousands of
can do for you?
Kontera's ContentLink In-Text Website Advertising Solution lets
you monetize your content in real-time, enabling an incremental
increase in ad revenue by providing a new source of untapped ad
inventory. ContentLinks also enhances user experience by serving
relevant and informational ads that match the user's interest and
frame of mind.
At the core of
Kontera's patent-pending technology are a set of proprietary
algorithms that enable publishers to maximize their revenue and earn
higher Click- Through Rates. Statistical text analysis and
clustering methodologies are used, combined with semantic analysis
procedures that utilize a proprietary taxonomy of subjects,
keywords, and unique relationships between them. Kontera's
platform, optimized and proven on thousands of web pages over the
last seven years, facilitates the analysis of each web page in
real-time. Keywords and topics are then extracted and ranked, and
then instantly matched to the advertiser's most relevant text ad.
The high relevancy between the content, keyword and text ad made
possible by Kontera's proven technology increase the publisher's
- Increased Incremental Revenue
ContentLink maximizes your advertising revenue by running
In-Text Advertising alongside your existing banner, text, or
other ads on your site, thereby providing you with a new revenue
stream from your content.
Untapped Sources of Ad Inventory
In-Text Advertising creates a new type of advertising real
estate from within the content of your own website -- the
revenue opportunities are nearly limitless.
- High Click-Through Rates (CTR)
Kontera's contextual ad technology serves the most relevant
In-Text keyword advertising, and therefore generates higher
CTR's than most other contextual advertising vehicles,
translating into more revenue for you.
- Positive User Experiences - Not only
are ContentLinks superior in their contextual relevancy, they
are also interactive ads that require user intervention to be
activated. The ad itself will only appear when the user mouses-over
the highlighted keyword, and thus the user chooses whether to
interact with the ContentLink or to ignore it altogether.
Further, ContentLinks offer information which is relevant to the
topic the user is engaged with right when they are most
interested and receptive for it.
- Editorial Integrity
ContentLinks are added dynamically, in real-time, only after the
site's content has been loaded, you retain complete control over
your site's appearance. Furthermore, ContentLinks will not
affect page-load speed. The ultimate integrity of your editorial
content and your users
experience is therefore maintained.
- Content Monetization
ContentLink ads can be served on every type of website
including news sites, forums, blogs, and social networking
sites. Kontera's dynamic contextual analysis lets you serve
ContentLinks as soon as new and relevant content is posted.
- Publisher Control & Customization
With ContentLink ads on your site you control the number of ads
appearing in your content, the links' color placement, and
overhaul look and feel, the way the ad unit is launched when a
user clicks, as well as , competitors
Online Publisher Center
technology provides publishers with an online interface, turning
ContentLink integration and tracking into a rich experience. The
Publisher Center includes enhanced reporting capabilities,
graphic revenue displays, a KnowledgeBase, and much more.
If you own or manage a website and
would like to
earn revenue by placing advertisements on your website,
this system is very simple. If you are interested, you can fill out the
Kontera and they will reply to you with all the details that
you need to know to get started earning money.
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