Everlast Worldwide has been a real contender
in the business world, with one foot in the ring and one foot in the closet.
Everlast trunks and boxing gloves have outfitted pugilists from Jack Dempsey
to Muhammad Ali; its name is a fixture in and out of the ring. Having extended
its reach into mixed martial arts, Everlast Worldwide also licenses its
name for distribution overseas and to makers of children's wear, footwear,
watches, exercise equipment, gym bags, and other items. Everlast Worldwide
sells its products through department and sporting goods stores, as well
as through catalog retailers and online. The company is owned by the UK's
Brands Holdings, a unit of Sports Direct International.
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