We would like to influence you. Is that OK?
Fashion can be influenced in many ways. Consumers
ultimately influence how fashion is designed, and retailers influence how
clothing is consumed. The world of fashion is essentially an endless
circle of influence. Fashion designers aim to please buyers with
fashionable assortments and at the same time consumers are influencing future
designer decisions as a result of buying habits at retail.
Victoria's Secret. We are influencing you now to go visit their
marketing is one of
the obvious and time tested methods a clothing company can use to
move consumers in a desired direction.
Sometimes such marketing is successful and other times it falls short of the
intended goal. To get the best bang for the buck, an apparel company must
determine the best platform for delivering their fashion brands message to the
In order to move a target market to action, we must “find
them", “communicate to them" and finally “influence them".
Influence can be rendered overtly or with great subtlety.
Either way, it has an effect on memories, decision making, and moving people to
action. The power to change or affect someone or something is an important
aspect of the garment industry. Essentially, style and trends are born
from various internal and external influences.
the Fashion Industry
Peer Influence on Fashion
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