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Rampage Stores hosted a L.A. Fashion Week “Cool Night. Hot Looks.” party October 18, 2005 at its redesigned Beverly Center location to celebrate the completion of the store’s fresh new look.  The reinvented Rampage Stores, launched in the fall of 2004, meets the needs of style-savvy young women who crave contemporary fashion without sacrificing quality or value.

The A-list event featured celebrities, stylists, editors, and fashion elite from all over Southern California.  The festivities provided over 250 select guests a chance to check out the latest designs available at Rampage Stores.  Guests got an eyeful of winter clothing and accessories, which includes gothic, city chic-inspired pieces, and the brand-new line of HMS athletic wear.

Celebrities included: ABC musical group, Jennifer Tisdale (Undressed), Ashley Tisdale (The Suite Life of Zack and Cody), Brenda Song (The Suite Life of Zack and Cody), Amy Bruckner (Malcolm in the Middle), Lauren Storm (7^th Heaven), Jordan-Claire Green (Alias), Bobby Trendy (The Anna Nicole Show), Natashia Williams (She Spies), Kiera Chaplin (The Importance of Being Earnest), Vanessa Bell Calloway (Cheaper by the Dozen), Wanda Acuna (Opportunity Knocks), and Erin Lokitz (The Graveyard).

Celebrity stylists present:  George Blodwell (Halle Berry, Kimberly Williams), Lesa Amoore (Natasha Henstridge), Michael Holdaway (Tom Cruise, Carmen Electra, Elijah Wood), Roman Diaz (Hilary Duff, Jesse Metcalfe, Mandy Moore), Monica Rose (Taryn Manning, E! Networks), Naomi deLuce Wilding (Elizabeth Taylor, George Clooney, Kiera Knightly), and Erica Howard (America’s Next Top Model).

Editors from Item, WWD, Vanity Fair, Allure, Lucky, People, Variety, Unleashed, Hollywood Life, InTouch, Inside TV, Lemonade, GenLux, Audrey, KTLA, and Fox 11 news stopped by to shop the racks for the season’s hottest looks and re-discover the image and feel of Rampage Stores.

Item magazine distributed copies of their glossy magazine, which features all that is hot with dining, entertainment, nightlife, travel, people, fashion, and shopping.  LA.com, the insider’s guide to Los Angeles—a first-stop resource on where to go, what’s new, and what’s classic, covered this star-studded event.  See the LA.com ClothesHoarse blog for their party review here: http://www.la.com/clotheshoarse/index.php?p=1362.  

Red-hot LA DJ Dimitri spun the newest grooves and kept the crowd pumped as they maneuvered through the store’s new design.  Basic Flowers provided lush, gothic floral arrangements throughout the store.  Surrounded by beautiful décor courtesy of Soroya Crystal Imam of Encore! Exceptional Events, Celebrity Chef Brian served orange sesame chicken skewers, apricot-glazed crimini mushrooms, cherry tomatoes, buffalo mozzarella skewers, and char-grilled BBQ jumbo shrimp skewers hors d’oeuvres. H.E.R. energy drink, the first and only energy drink marketed specially towards women, revitalized thirsty partygoers as they shopped the night away.  Stockholm Kristall Vodka provided signature martinis—White Orchid, Pomtini, and Hertini.

Katrina Campus Relief, a non-profit organization dedicated to providing college-level students affected by the Gulf Coast hurricane with the necessities required to rebuild self-esteem and educational focus, was also a part of the event. For more information on their relief efforts visit www.katrinacampusrelief.org.

Rampage Stores has 66 locations in key markets including Los Angeles, New York, Chicago, Dallas and Miami. Visit www.rampagestores.com for the complete list.

The “Cool Night. Hot Looks.” event drew to a close just after 9 p.m., with guests marveling at Rampage Stores’ new look and merchandise as they took home bags of stylish clothing and accessories. 

Rampage Stores clothing samples are available at the PURE showroom.